In today’s ever changing marketplace, businesses need their marketing professionals to understand the basics of marketing now more than ever. Business is rapidly changing and needs have increased competition faster than ever imagined. To help reinforce and focus your teams or your own marketing skills, the AMA is offering this highly interactive program facilitated by an experienced AMA instructor.
What You Will Learn:
The AMA Boot Camp will provide you and your team with applicable, immediately usable marketing skills, including:
- The basic principles of marketing
- A solid understanding of the marketing process
- How to apply marketing fundamentals
- Learn a framework for a basic marketing plan that supports your organizations strategic plan
Who Should Attend:
This is a basic marketing course, relevant to those who are new to the marketing profession or those who have recently moved into positions with responsibilities such as marketing, sales and sales management, advertising, promotion, brand building, and pricing.
Agenda:
Day 1:
8am – 5pm
Continental Breakfast, Lunch and Breaks provided
- What Marketing is and is not
- How Marketing Works
- Demonstration of the Marketing Process
- Analyzing Marketing Opportunities and Selecting Markets to Serve
- Differentiating Yourself from Competitors
Day 2:
8am – noon
Continental Breakfast and Breaks provided
- Marketing Programs
- Organizing, Implementing and Evaluating
- Demonstration of the Marketing Process
- Final Assignment
Registration is not available at this time.
Exhibitors and Sponsors are not included in this event.