07:30 A.M. – 08:00 A.M.
Registration & Continental Breakfast
08:00 A.M. – 08:15 A.M.
Chairperson Welcome & Executive Ice Breaker
Bill Flitter, CEO & Founder, Pheedo, Inc.
08:15 A.M. – 09:15 A.M.
Branding from the Inside Out: The Path to Profitability
How do you create a strong internal brand? How does this ultimately drive profitability for a company? This session discusses the important components of internal branding and the most important steps to creating a brand that is respected by both employees and consumers.
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Hospitality Research Group, Maritz Inc.
09:15 A.M. – 10:15 A.M.
The Missed Opportunity: Building An Internal Branding Campaign
Raving employees can be some of your best marketers. If you treat your employees well, they will treat customers well. But most of us focus our marketing efforts on customers, and skip employees. This section discusses examples of how enthusiasm is contagious and how building an effective internal branding campaign can boost your brand by employees sharing their experience with others.
Bill Flitter, CEO & Founder, Pheedo, Inc.
10:15 A.M – 10:30 A.M.
Break
10:30 A.M. – 11:30 A.M
Putting the “Cult” in Culture: How to Create Raving Employees
Why do the most successful companies seem to have a “cult-like” culture? What are they doing that you’re not? This section discusses how you can connect with your employees so that they become raving fans of your brand.
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Hospitality Research Group, Maritz Inc.
Paul LeBoffe, Partner, Shirlaws
11:30 A.M. – 12:30 P.M.
Herding Cats: Nexters, Boomers and Other Challenges to Communicating your Brand in a Diverse Workplace
Generation, gender, culture, values, learning styles, and managerial styles all impact how we see the world and communicate with others. So how do we connect with our employees so that they “own” our brand? This section discusses assessment tools and other methods of clarifying the lens through which your employees perceive your brand and how you can communicate with them more clearly.
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Hospitality Research Group, Maritz Inc.
Paul LeBoffe, Partner, Shirlaws
12:30 P.M. – 01:30 P.M.
Networking Luncheon
01:30 P.M. – 02:30 P.M.
Follow Through: Implementing Your Internal Branding Campaign
A good strategy well executed is better than a brilliant strategy poorly executed. Once you have a strategy for your internal branding campaign, what’s next? This section lays out a road map – a strategic action plan – for how to implement a successful internal branding campaign through your entire business.
Paul LeBoffe, Partner, Shirlaws
02:30 P.M. – 03:00 P.M
Break
03:00 P.M. – 04:00 P.M.
Weighing Air: Measuring the Success of your Internal Branding Campaign
Once you’ve implemented your internal branding campaign, how do you know it’s working? What are the elements of an employer brand to consider? How do you measure them? Is it more difficult than weighing air? This section discusses these questions and other aspects of evaluating the success of your campaign.
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Hospitality Research Group, Maritz Inc.
04:00 P.M. – 05:00 P.M.
Overcoming the Obstacles: A Live Case Study
Theory is great, but how do you take these principles and make them work in your own organization? In this section, we will work with a volunteer from the audience to develop their internal branding campaign.
Bill Flitter, CEO & Founder, Pheedo, Inc.
Rick Garlick, Ph.D., Director of Consulting and Strategic Implementation, Maritz Hospitality Research Group, Maritz Inc.
Paul LeBoffe, Partner, Shirlaws