Hot Topic Series
Digital-Centered Marketing:
Moving Your Marketing into the Digital Future

Chicago: October 29
New York: November 7
Seattle: December 5

The marketing world is becoming digitally-centered faster than most marketers’ ability to learn, adapt and apply the latest techniques. Conventional marketers and agencies trapped in standard marketing models are no longer producing the same results that they were even a few years ago. Forward-thinking marketers have begun to shift their thinking from the traditional environment to the digital centered multi-channel environment. 

This Digital-Centered Marketing program will explore the changing landscape of marketing that is no longer about exposure but rather engagement in digital relationships through digital media founded on the intelligent use of digital data and CRM. 

Real-world models, pockets of excellence insights and ‘ideal’ process examples gained from Digital Centered Marketing – Moving Your Marketing into the Digital will change your business for good.  Come learn how leading marketers are thinking differently, taking fresh approaches and embracing non-traditional thinking by putting digital at the center of the marketing universe.

Who Should Attend:

• Thought leaders in any organization seeking to leverage digital marketing and media in their organizations
• Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
• Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
• Business-to-Business marketers seeking to develop a community with their clients and leverage digital media to grow their vertical market share
• Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through digital media vehicles

7:30-8:15 A.M.  Registration and Continental Breakfast

8:15-8:45 A.M.  Introductions and Pre-Event Digital Marketing Perspectives

8:45-9:45 A.M.  “How Many Licks Does it Take to Get to the Digital Center?”                
Facilitator:  Dana VanDen Heuvel, Director, The MarketingSavant™ Group
Contributors:  Toby Bloomberg, President, Bloomberg Marketing/Diva Marketing; Bill Flitter, CEO & Founder, Pheedo, Inc.

Before we embark on the path to digital-centered marketing, we’ll thoroughly explain the core of digital-centered marketing.  What it means to be digital-centered, how it manifests, a few examples of who’s doing it.  You will be able to answer the tough questions about what it means to be digital-centered and will thoroughly understand each of the three building blocks of digital-centered marketing: 1) Digital Data, 2) Digital Content and 3) Digital Relationships.

9:45-10:00 A.M.  Break

10:00-12:00 P.M.  Digital Relationships: Personal Relations in Digital Marketing
Facilitator:  Toby Bloomberg, President, Bloomberg Marketing/Diva Marketing

Digital-centered marketing certainly has a mass appeal, but it’s not based on a mass approach. The real value lies at the intersection of human relationships and their digital preferences, actions and behaviors. While technology and digital marketing have changed some things about how consumers interact with brands, there are even more aspects of human behavior that haven’t changed.  One of the best digital relationship marketers in the business will provide insight on what it takes to form, nurture and grow digital relationships with your customers on a “human” level using communities, public relations 2.0, personalized digital messaging and other tools.

12:00-1:00 P.M.  Lunch

1:00-2:45 P.M.  Digital Advertising: What’s Working and What’s Next                
Facilitator:  Bill Flitter, CEO & Founder, Pheedo, Inc.

Marketing decision makers used to consider a discussion of advertising media to be divided between TV, print and radio.  In the digital-centered world of advertising, those media are still around, but dozens of other digital media conduits have entered the decision set. A digital advertising pioneer will lead you through the world of digital advertising vehicles using rich examples and real world results from marketers that are making the shift to the digital center and equip you with the tools to profit from the world of digital-centered advertising.

2:45-3:00 P.M.  Break

3:00-4:15 P.M.  Going Digital: How to Move Your Organization to the Digital Center of Marketing                 
Facilitator:  Dana VanDen Heuvel, Director, The MarketingSavant™ Group

You now have a full understanding of what it means to be digital-centered, how customers relate in the digital space and what advertising and media opportunities exist now and in the future. So it is time to put it all together in a process that you can take back to your organization and set out on your digital-centered quest. We’ll explore how to refocus the marketing team, how to sell clients and stakeholders on a digital-centered strategy and what it takes to perform the necessary work to shift the organization’s thinking so that they are focused on and acting on a digital-centered marketing strategy.

4:15-4:45 P.M.  Reflections on Digital-Centered Marketing: Panel Discussion and Q&A                 
Facilitators:  Dana VanDen Heuvel, Director, The MarketingSavant™ Group; Toby Bloomberg, President, Bloomberg Marketing/Diva Marketing; Bill Flitter, CEO & Founder, Pheedo, Inc.

Before we depart, we’ll engage in a highly interactive Q&A and problem solving session with the speakers and audience that will help everyone attending to learn by example, get answers to their questions on digital-centered marketing and leave with action-oriented objectives to put the day’s learning to work immediately upon returning to the office.

We will also leverage any permitting time to conduct a series of “Marketing Makeovers” with some of the participating companies in the audience. We’ll dive deep into specific, emerging or hypothetical marketing challenges where digital-centered marketing tools and tactics will provide a competitive marketing edge, illustrating precisely how the concepts discussed throughout the day can be applied to individual marketing challenges.

4:45 P.M.  Event End