Resource Library Calendar Career Management Community
About The AMA Search
Login

Calendar

Email Print page

Branding Boot Camp: Raleigh/Durham, NC 

The Solution Center  
Durham , NC  27703 
12/4/2008 8:00 AM  - 12/5/2008 12:00 PM 

Event Brochure


Details Schedule Registration Travel Exhibitors

Effectively leveraging your brand strengths can help you establish competitive differentiation and customer loyalty regardless of your industry, product or service.

The AMA Branding Boot Camp is a new professional development opportunity that will give you the understanding and tools to enhance your brand’s strength.

By attending this Boot Camp you will explore fundamental brand concepts that will:
• Help you evaluate your current brand
• Identify ways to strengthen and improve your brand
• Develop plans and tactics for implementation

What You Will Learn

  • Identify the essential building blocks of a successful brand
  • Factor brands into your organization’s overall success
  • Develop an effective brand architecture
  • Create a compelling brand position
  • Conduct marketing research to evaluate and track brand progress

Who Should Attend

  • Marketing professionals, business managers and entrepreneurs who are interested in improving their brands
  • Graduate of the AMA Marketing, Nonprofit, Research & Marketing Planning Boot Camp
  • Experienced marketers who want a refresher on branding fundamentals
Day 1:
8am – 5pm

Continental Breakfast, Lunch and Breaks provided

What is a Brand?

Why Are Brands Important?

How Do Brands Deliver to the Bottom Line?

What is Brand Equity and How is it Measured

Anatomy of a Brand

  • Core Essence
  • Functional Benefits
  • Emotional Benefits
  • Heritage
  • Identity and Symbols
  • Personality
  • Intangible Identifiers

Brand Architecture

Brand Space - permissions and limitations

Brand Experience

Day 2:
8 am – noon

Continental Breakfast and Breaks provided

Brand Positioning

Internal Branding

Review of Course and Q & A

This event has passed and unavailable for registration.
Hotel Air Travel Rental Car Ground Transportation

The Solution Center
Suite 200, Brighton Hall
1101 Slater Road
Durham, NC 27703
www.thesolutioncenter.com
Phone: 1 919.941.7713 

Please visit http://www.thesolutioncenter.com/Hotel_Solutions.html for information on area hotels.

Most hotels have free shuttle service to and from The Solution Center & Raleigh-Durham Airport. Please ask for "The Solution Center" rate:

Hilton Garden Inn Durham/Southpoint Hotel (6 miles)- (919) 544-6000

  • Located beside North Carolina's premier shopping center, The Streets at Southpoint.
  • Guest rooms boast brand new LG 32" LCD, HD TV's, Garden Sleep System beds, mini fridges and microwaves.
  • 24 hour fitness center, business center, wire/wireless internet.
  • Lounge to sip on a specialty cocktail, order room service in the privacy of your room or take a dip in our indoor pool.
  • Ask for “The Solution Center” rate.
  • http://www.durhamsouthpoint.stayhgi.com

Hilton RTP (1/4 mile)- (919) 941-6000

  • Free shuttle service in RTP area, high speed wireless internet access in all rooms, fitness center, room service, restaurant & bar.
  • http://www.hiltonrtp.com

Holiday Inn Express Hotel & Suites RTP (1/2 mile) - (919) 474-9800

Holiday Inn RDU Airport (2 miles) - (919) 465-1910

  • Newest hotel in the area
  • Complimentary high speed internet access, restaurant & lounge, indoor pool & fitness center, shuttle service to/from airport
  • http://www.holidayinn.com/rduairport
  • Ask for “The Solution Center” rate

Marriott at Research Triangle Park (1 mile)- (919) 941-6891

Sheraton Imperial Hotel (1/4 mile) – ask for Amy or Ebony in Reservations (919) 941-5050

Springhill Suites Marriott RTP (1/4 mile) - (919) 998-9500
Rejuvenate in this all suite hotel! Complimentary services include:

Staybridge Suites RDU Airport (2 miles) - (919) 468-0180

Wyndham Garden Hotel (1 mile) - (800) 972-0264

  • Complimentary Airport Transportation & Transportation to The Solution Center
  • Wyndham Café Restaurant and Room Service
  • http://www.durhamncwyndham.com
  • Ask for “The Solution Center” rate
The Solution Center is located approximately 3 miles from the Raleigh/Durham Airport (RDU) and the trip takes 10-15 minutes.

Most of the area hotels provide complimentary airport transportation.  Please contact the hotels directly for details.

 

 

Taxis from the Airport are approximately $15.00 one-way, but most area hotels have complimentary airport shuttle service.

Directions to The Solution Center’s RTP meeting facilities
Just off I-40, The Solution Center is centrally located in the Triangle with quick access to Raleigh-Durham International Airport.

From (Raleigh, Cary, Morrisville) I-40 Westbound:
Take Exit 282 (Page Road) to the end of the ramp, and make a right onto Page Road. Go to the second traffic light and make a left onto Slater Road.

From (Durham, Chapel Hill) I-40 Eastbound:
Take Exit 282 (Page Road) to the end of the ramp, and make a right onto Page Road. Go to the first traffic light and take a left onto Slater Road. The meeting facilities are on the second floor.

Sponsors and exhibitors are not included in this event.
AMA IconPowered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.