2008 Awards Luncheon Photos
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"Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society"
The theme of the 2008 Summer Educators’ Conference, "Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society," is designed to encourage thinking, research, and managerial insights into the effects of the power of marketing knowledge on consumers, organizations, markets, and society.
Marketing knowledge can and has been used to change they ways in which companies provide products and services to their target customers. It has also been used to transform how business firms and not-for-profit organizations view themselves and plan and execute their activities. Marketing knowledge has also affected how consumers approach the marketplace and how social activists try to make that marketplace a better experience for consumers. Marketing knowledge has also been put to work improving standards of living around the world.
To register as a Doctoral Student Attendee, please call 800-262-1150 and select 1 for Customer Service or click here to download a form to mail or fax with payment.
**Registration for all other participants is found under the Registration tab.
PROGRAM COMMITTEE
Conference Program Co-Chairs:
James R. Brown, West Virginia University
Rajiv P. Dant, University of Oklahoma
Best Paper Selection Committee
Ken Evans, University of Oklahoma
Dhruv Grewal, Babson College
Kent Nakamoto, Virginia Tech
Career & Professional Development Track
James R. Brown, West Virginia University
Rajiv P. Dant, University of Oklahoma
Consumer Behavior
Steve Hoeffler, Vanderbilt University
Jesper Holmgaard Nielsen, University of Arizona
Global & Cross-Cultural Marketing
Michael King Man Hui, Chinese University of Hong Kong
Services Marketing
Nancy J. Stephens, Arizona State University
Product Management, New Product Development, & Entrepreneurship
Tanawat Hirunyawipada, University of Houston, Victoria
Audhesh Paswan, University of North Texas
Marketing Strategy/Marketing Management for Value Creation
George Deitz, University of Memphis
Robert M. Morgan, University of Alabama
Marketing Communications & Branding
Anand Kumar, University of South Florida
Mrugank V. Thakor, Concordia University
Societal, Public Policy, & Ethical Issues
Paula F. Bone, West Virginia University
Karen R. France, West Virginia University
E-Commerce & Technology
Alladi Venkatesh, University of California, Irvine
Channels of Distribution, Supply Chain Management, Business-to-Business Marketing & Interorganizational Issues
Yubo Chen, University of Arizona
Shankar Ganesan, University of Arizona
Marketing Education & Teaching Innovation
Catharine Curran-Kelly, University of Massachusetts, Dartmouth
Pricing & Retailing
Dipayan Biswas, Bentley College
Dhruv Grewal, Babson College
Marketing Research
Alvin C. Burns, Louisiana State University
David J. Ortineau, University of South Florida
Sales & Sales Management
Michael Ahearne, University of Houston
Adam Rapp, Kent State University
SIG Programming
William L. Cron, Texas Christian University
Eric Yorkston, Texas Christian University