Link to Brochure
Every nonprofit has a story. As the organization’s marketing professional, it’s your job to make sure it’s being told – and truly engaging the audiences you need to reach. How are you doing? If you’re like other nonprofit marketers, you would welcome an opportunity to step back from every-day demands and focus on your organization’s biggest asset – its story.
This year’s conference is your chance! Join nonprofit marketing colleagues from across the country for three days of interactive sessions that will equip you to be more successful conveying your story – and increasing the power of your nonprofit’s brand. After kicking off the conference with a keynote presentation and workshop on storytelling, we’ll offer case studies of organizations that are getting it right, dig into how to convey messages using specific marketing channels, and – ultimately – share how to measure the results of your work.
You’ll leave this conference equipped to inspire your unique audiences to action and prove – to internal and external stakeholders – the vital role marketing plays in delivering on your organization’s mission.
- Participate in interactive sessions with high-caliber speakers
- Learn from your colleagues’ success (and missteps)
- Get face time with leading marketing experts
- Build your professional network
- Win prizes in our daily drawings
- Visit with exhibitors to learn how they can help you
- Recharge your battery and get new inspiration
Who Should Attend
- Senior Level Marketing and Communications Executives
- Senior Development Professionals
- Volunteer Directors
About the AMA Foundation
The American Marketing Association Foundation's (AMAF) mission is to be an essential resource to nonprofits, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the American Marketing Association, the AMAF achieves this goal through support of nonprofit marketing conferences and other training initiatives, scholarships, research, online and electronic resources. We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics and scores of voluntary and community organizations. The Foundation also champions and supports excellence in marketing and diversity in the marketing profession. For more information, visit www.themarketingfoundation.org.
FEATURED KEYNOTE PRESENTER:
Storytelling as Best Practice
Andy Goodman
Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. In the public interest sector, though, translating complex issues, goals that are often intangible and abstract ideas into a good story can be a daunting challenge. Modern technology has given us shiny new tools to help us communicate – from PowerPoint to the Internet – but in our fervor to remain current (and appear “professional”) we often ignore our natural inclination to tell a good story. In “Storytelling as Best Practice,” Andy Goodman will explain why he believes storytelling is the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.
An author and nationally-recognized speaker based in Los Angeles, Andy Goodman (www.agoodmanonline.com) specializes in helping nonprofits, foundations, government agencies and educational institutions reach more people more effectively. As a public speaker, Andy regularly delivers presentations including, “The Four Connecting Points,” “Storytelling as Best Practice,” and “Why Bad Ads Happen to Good Causes.” He publishes a monthly newsletter, free-range thinking that profiles best practices in public interest communications and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Andy was also selected by Al Gore to train 1,000 volunteers who are currently making presentations about global warming around the world.
Advisory Board
Tom Abrahamson, Chairperson, AMA Foundation, Managing Director & Principal, Lipman Hearne, Inc.
Alan R. Andreasen, Professor of Marketing, Georgetown University
Paula Oyer Berezin, President & Chief Strategist, Social Capital Partnerships
Meme Drumwright, Associate Professor, Advertising, The University of Texas at Austin
Carolyn Miles, Executive Vice President/Chief Operating Officer, Save the Children
Alice Young Sabl, Ph.D, Women’s Board President, Goodman Theater
Bill Toliver, Managing Director, The Matale Line
Conference Committee
Casey Minix Bagnall, Strategic Partner Relations, American Red Cross National Headquarters
Karen Bresson, Director of Marketing & Branding, Society of Actuaries
Lisa L. Chernick, Executive Director, American Marketing Association Foundation
Rachel Hutchisson – Director, Corporate Relations & Philanthropy, Blackbaud, Inc.
Clara Nelson, Program Manager, American Marketing Association
Jennifer Gennaro Oxley, Managing Director, Mid-Market, U.S. Chamber of Commerce, AMA D.C. Chapter President
Cynthia Round, Executive Vice President, Brand Leadership, United Way of America Brian Sobelman, Associate VP of Web and Direct Marketing, Save the Children
Jeff Terry, Vice President, Cause Branding, Cone, LLC