
The American Marketing Association publishes four of the leading marketing journals in the field. Each is considered the premier publication in its respective specialty. These journals connect you with marketing's most accomplished and forward-thinking professionals and academics.
Journal of Marketing, November 2011 (Most Recent Issue)
Social
Effects on Customer Retention
Author: Irit
Nitzan & Barak Libai Published 11/1/2011
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Journal of Marketing Research, June 2011 (Most Recent Issue)
Network Effects and Personal Influences: The Diffusion of an Online Social Network
Zsolt Katona, Peter Pal Zubcsek, and Miklos Sarvary
Executive Summary and Biography — Full Text
Journal of International Marketing, June 2011 (Most Recent Issue)
Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image
George Balabanis and Adamantios Diamantopoulos
Executive Summary and Biography — Full Text
Journal of Public Policy & Marketing (Most Recent Issue)
Transforming Consumer Health
Debra L. Scammon, Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracey King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter and Robert M. Schindler
Executive Summary and Biography Full Text
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