AMA Announces Lusch as the 2013 Distinguished Marketing Educator
The American Marketing Association announces Robert F. Lusch as the winner of the 2012 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. Mr. Lusch is the Executive Director of the McGuire Center for Entrepreneurship and James and Pamela Muzzy Chair in Entrepreneurship & Innovation in the Eller College of Management at the University of Arizona. Lusch will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.
This award honors living marketing educators for distinguished service and outstanding contributions in marketing education. Recipients must have notable careers with accomplishments across research, teaching and mentoring, public service, creativity and innovation, service to the marketing profession, and administration. Honorees must be universally acknowledged as a long-standing leader in marketing education, and must have made extensive contributions to marketing education and the marketing discipline in general.
“Marketing for a Better World” Award
The American Marketing Association Foundation (AMAF) announces Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, as the recipient of the inaugural William L. Wilkie “Marketing for a Better World” Award. Kotler will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.
This award honors marketing thinkers who have significantly contributed to the understanding and appreciation for marketing’s potential to improve the world. The award recognizes and honors the work of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame. The Wilkie Award is a broadly based, major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in our world.
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Foundation Announces Andrea Morales as 2013 Erin Anderson Award Recipient
The American Marketing Association Foundation (AMAF) announces Andrea Morales, Associate Professor of Marketing at the W. P. Carey School of Business, Arizona State University, as the 2013 Erin Anderson Award winner. Morales will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.
The Erin Anderson Award recognizes and honors the life of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to the marketing discipline. Not only was Professor Anderson a distinguished scholar; she was a dedicated mentor. She shared her experiences and insights with many faculty members and Ph.D. students as they launched their academic careers. Erin Anderson encouraged and enabled women in academe.
Similarly, Professor Morales goes beyond her significant research contributions to help others develop their careers, “Not only has Andrea been prolific in her research and impact on the field, she has played many key roles in mentoring the next generation of marketing scholars and supporting the research culture at ASU. Her career path is marked by relevance, perseverance, and enthusiasm, all qualities that represent the essence of the Erin Anderson Award. The award committee and I offer our full congratulations and look forward to what she will accomplish in the future,” said Professor Sandy Jap, Chair, 2013 Erin Anderson Award Committee. The other members of the committee included Anne Coughlan, Northwestern University; Hubert Gatignon, INSEAD; Leigh McAlister, University of Texas at Austin; and Raji Srinivasan, University of Texas at Austin.
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Seshadri Tirunillai is Recipient of 2012 Howard/AMA Doctoral Dissertation Award
The American Marketing Association Foundation (AMAF) announces Seshadri Tirunillai as the recipient of the 2012 John A. Howard/AMA Doctoral Dissertation Award for his dissertation entitled, “Essays on User-Generated Content and Performance.” The dissertation was completed at the University of Southern California under dissertation chair, Gerard Tellis. Seshadri Tirunillai is an Assistant Professor of Marketing at the Bauer College of Business, University of Houston.
The Howard Award promotes the importance of the dissertation process and recognizes excellence in dissertations that represent the dynamic, ever-advancing character of marketing knowledge. The winning submission must demonstrate contributions to theory and practice, originality and appropriateness in the research method, technical competence in the execution of the research, and valuable findings that contribute to marketing knowledge. The 2012 award was chair by Professor Kenneth H. Wathne, University of Stavanger Business School and BI Norwegian Business School. The Blue Ribbon Panel consisted of Inge Geyskens, Tilburg University; Luk Warlop, K.U.Leuven, BI Norwegian Business School; Rosellina Ferraro, University of Maryland; Harald van Heerde, University of Waikato; and Anocha Aribarg, University of Michigan
The John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor, John A. Howard. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process, while honoring John A. Howard. John A. Howard was the George E. Warren Professor Emeritus of Business at Columbia University and was a recognized innovator in the application of basic research in marketing, consumer and buyer behavior.