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Social Media Boot Camp: Dallas 

Dallas Marriott City Center 
650 North Pearl Street, Dallas , TX  75201 
5/9/2012 8:00 AM  - 5/10/2012 12:00 PM 


Details Schedule Registration Travel Exhibitors
            Listen to a sneak peek podcast by Instructor
                      Dana VanDen Heuvel, Founder,
                       The MarketingSavant Group

Keeping pace with today’s savvy consumer means that you must have command of the latest social media marketing tools and know how to deploy them in your marketing strategy. In order to take advantage of the tremendous power of social media, you need to start with a hands-on approach to give you a plan, the tools and the know-how to make these state of the art marketing tools work for you and your organization. This introductory program will give you everything you need to get your organization up to speed in the emerging world of social media marketing.

The Boot Camp is an introduction to Social Media.  You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

You Will Learn

•       How to determine which social media channels will best fit
         your audience and objectives

•       What metrics are important and how to measure social media
         in your organization

•       How to put together a social media strategy and tactical plan
         to put social media to work immediately

•       How organizations have successfully used social media and
         what you can apply from their successes

•       Where social media fits in the consumer purchase process
         and how you can leverage it for brand feedback

Who Should Attend

  • Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
  • Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
Day 1
8 a.m. – 5 pm
8:00 - 8:30 a.m. Continental Breakfast
8:30 a.m. Program Start
5:00 p.m. Program End

Continental Breakfast, Lunch & Breaks Provided

What is Social Media

·        How social media fits into the purchase and feedback process

·        Mapping your social media touch points

·        Touch point exercise

·        Trust and transparency in social media

Social Media Metrics

·        The Social Media Flywheel

·        Social analytics

·        Web analytics

·        Pipeline metrics

·        Metrics Exercise

Social Media Channels

Social content

  • Blogger outreach
  • Blogs
  • Audio, video & photo sharing
  • Microblogging (Twitter)

Social platforms

  • Social networks (Facebook, MySpace, LinkedIn, etc.)
  • Discussion/support forums
  • Wikis

Social interactions

  • Statusphere – social media status updates
  • SMS & mobile marketing
  • Social media and events
  • Social media case studies & examples

Day 2
8 a.m. – Noon
8:00 a.m. - 8:30 a.m. Continental Breakfast
8:30 a.m. Program Start
Noon Program End

Continental Breakfast & Breaks Provided

Your Social Media Program

  • Define your social media plan
  • Social media channel selection
  • Integrate into your current marketing program

Creating Your Social Media Strategy

·        Write your social media strategy

·        Define the tactics

·        Social media in an integrated marketing program

Putting It All Together

·        Social media metrics & ROI

·        Implement your social media plan

Hotel Air Travel Rental Car Ground Transportation

Boot Camp Hotel Location
Dallas Marriott City Center
650 North Pearl Street
Dallas, TX 75201
Phone: 1 214.979.9000
Fax: 1 214.953.1931
Website: http://www.marriott.com/hotels/travel/daldt-dallas-marriott-city-center/  

Welcome to the Dallas Marriott City Center, a gorgeous Downtown Dallas hotel offering luxurious accommodations and an ideal location in the vibrant Arts District. Enjoy world-class entertainment, fine dining and exclusive shopping at Neiman Marcus' flagship store. Visitors will appreciate the location near the Nasher Sculpture Center, Plaza of Americas and Petroleum Club. Back at the hotel, guests are treated to eye popping views of the Downtown skyline, and can experience the radiant energy of the well-appointed guestrooms and enjoy delectable American cuisine at the exceptional 650 North Bar and Restaurant.

Room Rates:
$139.00 Single/Double occupancy per night
(plus applicable state & local taxes, currently 13%)
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Please call 1 214.979.9000 & reference the American Marketing Association to make reservations. The reservation cut-off date is April 10, 2012. After April 10, 2012 reservations will be accepted based on availability and at the prevailing rate.

A deposit equal to (1) one night’s stay is required to hold your reservation. Deposits are refundable if cancellations are received by 6:00 p.m. hotel time on the day of arrival and a cancellation number is obtained.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Hotel Features, Services & Accommodations
Please visit the hotel website http://www.marriott.com/hotels/travel/daldt-dallas-marriott-city-center/ for a full list of services & features.

Area Attractions, Events and Tourism
Visit the Dallas Convention & Visitors Bureau website http://www.visitdallas.com/.  

Conference Attire 
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here: https://www.alamo.com/index.do?action=/hotDealsTemplate&msg=alamo-ama
or call Alamo Rent A Car at 1-800-462-5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
http://www.enterprise.com/car_rental/deeplinkmap.do?bid=002&cust=AMA7745&cm_mmc=AMA-_-Discount-_-AMA7745-_-null
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here: www.emeraldclub.com.  
To make a reservation online click here:
https://www.nationalcar.com/index.do?action=/hotDealsTemplate&msg=national-ama
or call National Car Rental at 1-800-CAR-RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Area Airports & Directions
Dallas/Love Field - DAL
Hotel direction: 10 mile(s) SE
Driving directions:
From Dallas Love Field - turn right onto Mockingbird and proceed to Interstate 35E South. Head South to I-45/US-75 (exit 429A). Exit onto Pearl Street. The hotel will be three blocks down on the left between San Jacinto and Bryan streets.

Estimated taxi fare: $30.00 (one way)

Dallas/Fort Worth International Airport - DFW
Hotel direction: 19 mile(s) SE
Driving directions:
From Dallas/Fort Worth International Airport - Take International Parkway South to south exit of airport. Proceed to TX-183E. Follow TX-183E to I-35E South. Follow I-35E South to I-45/US-75 (exit 429A). Exit onto Pearl Street. The hotel will be three blocks down on the left between San Jacinto and Bryan streets.

Estimated taxi fare: $60.00 (one way)

Shuttle Service
SuperShuttle provides airport transportation to and from the Dallas Area Airports. Please visit the website www.supershuttle.com for more information or call 1 800.258.3826 (1 800.BLUE VAN).  
Approximate fare (subject to change without notice): $18.00 one-way

Parking at the Hotel
The Hotel offers valet parking for $23.00 per day.  Rates are subject to change without notice.

There are no exhibit opportunities with this event.
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