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FEATURED CONTRIBUTORS 

Marketing News

            

David A. Aaker      

David A. Aaker is the vice chairman of Prophet, a brand-driven strategy consulting firm, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, and an advisor to Dentsu Inc. A recognized authority on brands and business strategy, he is the recipient of the the MIT Buck Weaver Award for contributions to the theory and practice in marketing science and was named as one of the top five most important marketing/business gurus by a survey of marketing executives.

The author of more than 100 articles, David has won awards for the best article in the California Management Review (twice) and in the AMA's Journal of Marketing (twice). His 14 books, which include Strategic Marketing Mangement, Manging Brand Equity, Building Strong Brands, Brand Leadership (co-authored with Erich Joachimsthaler), Brand Portfolio Strategy and Spanning Silos have been translated into 18 languages and have sold around one million copies.

David is an active Prophet consultant and speaker around the world and is on the board of directors of California Casualty Insurance Co. and the Food Bank of Contra Costa and Solano Counties.

For Marketing News, David contributes the "Aaker on Branding" column. He joined the columnist lineup in 2009.

 

 

Josh Bernoff

 

 Josh Bernoff is senior vice president, idea development at Forrester Research and is responsible for identifying, developing and promoting some of the company's most influential and forward-looking ideas.

Josh is the co-author of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies. In 2008, the Society for New Communications Research picked Josh and his Groundswell co-author Charlene Li as "visionaries of the year."

Josh's research, analysis, and opinions appear frequently in publications like The New York Times and The Wall Street Journal.

For Marketing News, Josh contributes the "Social Media" column. He joined the columnist lineup in 2008.

 

  

Don Schultz

 

 Don E. Schultz is presently Professor Emeritus-in-Service of Integrated Marketing Communications at the Medill School of Journalism at Northwestern University. He is also president of the consulting firm Agora Inc., a global marketing, communication and branding consulting firm, both in Evanston, Illinois.
 
Don has consulted, lectured and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion and communication management around the world. He is the author/co-author of more than 24 books and and more than 100 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Management. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, is the editor of the international Journal of Integrated Marketing Communication and is on the editorial review board for a number of trade and scholarly publications.
 
Don holds appointments as an adjunct professor at the Queensland University of Technology in Australia, as a visiting professor at the Cranfield School of Management and at Hull University's School of Business, both in the United Kingdom. He has been a visiting professor at Tsinghua University and Peking University in Beijing, China, and Hanken, the Swedish School of Economics in Helsinki, Finland.
 
For Marketing News, Don contributes the "Master Plan" column. He joined the columnist lineup in 1991.
 

Michael Krauss

 
Michael Krauss is a veteran business advisor, strategic marketer and organizational coach with more than 30 years of hands-on professional experience. As president of the Chicago-based Market Strategy Group he advises C-level executives on business direction and go-to-market strategy. As a writer, Michael's @ C-Level column provides a senior-level perspective on the issues facing marketing management. He strives to make those C-level issues relevant and approachable to marketers of all levels.
 
Michael began his career in packaged goods marketing and led the introduction of the nation's No. 2 chocolate cookie brand, Keebler's Chips Deluxe. He migrated from chocolate chips to computer chips and professional services and served as the first worldwide director of marketing for Andersen Consulting (now Accenture). He has taught on the faculty of the University of Chicago's Graduate School of Business and serves on the board of the University's Polsky Center for Entrepreneurships. He is a director of Ellerbe Becket, the global architecture and engineering firm and co-chairs Chicago Mayor Richard M. Daley's Council of Technology Advisors. Michael holds a B.A. and M.B.A. from the University of Chicago and a C.P.A. from the University of Illinois.
 
For Marketing News, Michael contributes the "@ C-Level" column. He joined the columnist lineup in 1998.

   
   
   
   
   

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