| September 19, 2008 |
American Marketing Association Announces the Return of Mplanet™
The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, the largest marketing association in North America for individuals and organizations involved in the practice, teaching and study of marketing worldwide, will host the conference in partnership with The Wharton School and Bain & Company.
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| September 10, 2008 |
The American Marketing Association Names Richard Lutz as VP of Publishing
Richard J. Lutz, J.C. Penney Professor of Marketing at the University of Florida, was named vice president of publishing for the American Marketing Association. Lutz, whose three-year term began July 1, 2008, replaced Russell S. Winer, who served as vice president since 2004.
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| September 10, 2008 |
The American Marketing Association Announces the AMA Board of Directors and Divisional Presidents for 2008-2009
AMA members vote annually to elect new members to the AMA Board of Directors for three-year terms and new divisional presidents for one-year terms. These newly elected volunteers began their terms on July 1, 2008.
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| July 28, 2008 |
AMA and AMAF First-Ever Nonprofit Marketer of the Year Award Presented to Jay Aldous of U.S. Fund for UNICEF and Kyle Zimmer of First Book
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) honored two nonprofit marketing leaders at its Nonprofit Marketing Conference in Washington, D.C. on July 15, 2008. Jay Aldous, U.S. Fund for UNICEF and Kyle Zimmer, First Book, were presented with the award in recognition of their extraordinary leadership and achievement in the field of nonprofit marketing.
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| June 30, 2008 |
American Marketing Association Launches Marketing Knowledge Series
The American Marketing Association’s Knowledge Coalition recently published of Marketing Mix Decisions: New Perspectives and Practices, the first offering in the Association’s new Marketing Knowledge Series. The mission of the Knowledge Coalition is to help marketing leaders advance the practice of marketing by serving as a catalyst for knowledge development, dissemination and implementation.
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| June 26, 2008 |
American Marketing Association Survey Highlights Greatest Mistakes, Challenges and Opportunities for Marketing in an Economic Downturn
According to a recent AMA survey, 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn. Marketers also report that focusing on short-term tactics and sticking to the status quo are some additional missteps marketers make.
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January 14, 2008 |
The American Marketing Association Releases New Definition for Marketing
The American Marketing Association today unveiled the new definition of marketing, which will be used as the official definition in books, by marketing professionals and taught in university lecture halls nationwide.
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December 15, 2007 |
Social Networking and Cause Related Marketing top Holiday Trends
This holiday season consumers want two things when they are shopping – a good friend and a good cause. More Americans are taking their holiday shopping to social networking sites rather than the mall and the gifts they are buying come wrapped with a bow that supports a good cause, according to a recent American Marketing Association survey.
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November 15, 2007
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Shoppers Turn to Web for Holiday Wish Lists
This holiday season will bring a significant jump in the number of consumers turning to the Web for gift ideas. According to a recent American Marketing Association (AMA) consumer survey, nearly 50 percent more consumers than last year looked online for information about products and services.
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December 1, 2006
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Consumers Like Companies That Let Them Create Ads but Young Adults Still Not Buying
American Marketing Association (AMA) unveiled research that shows consumers believe companies who use customer-created advertising are more creative, customer-friendly and innovative than companies that use only professionally created advertising.
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November 30, 2006 |
Television Viewers are Flicking and Clicking from The TV to the Computer Screen
The American Marketing Association announced new research reveals that consumers are reaching for their remote control, then their mouse, making more of a connection between broadcast and the Web than ever before.
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November 24, 2006 |
Social Networkers Seeking More than Just Friends Online
There's a narrowing gap between social networking and e-commerce. AMA released a series of research reports that measure consumer attitudes toward new online mediums, the best channels by which to reach today’s savvy consumer, and how they are finding out about the newest and hottest products this holiday season.
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