| November 10, 2009 |
The trustees of the American Marketing Association Foundation (AMAF) have established the Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence. |
| October 12, 2009 |
The AMA and MarketingNPV Announce the Meeting of the Minds Webcast Series: “Measuring and Improving the Return on Marketing Investments”
The American Marketing Association, in cooperation with MarketingNPV, is bringing a new webcast series to marketer’s desktops, featuring an allstar cast on the topic of measuring and improving the return on marketing investments. |
| October 12, 2009 |
The American Marketing Association Foundation (AMAF) announces Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press) as the recipient of the 2009 Berry-AMA Book Prize for the best book in marketing. |
| October 12, 2009 |
The Parlin Board of Governors, as an instrument of the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), honored Dr. Magid Abraham as the recipient of the 2009 Charles Coolidge Parlin Marketing Research Award at the 2009 AMA Marketing Research Conference on October 6 in Palm Springs, CA.
The Parlin Award was given to Dr. Abraham in recognition of his substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice. |
| October 5, 2009 |
The American Marketing Association today announced the recipients of the 2008-09 Chapter Excellence Awards (CEA).
The AMA recognized the Houston Chapter as the Chapter of the Year for its exemplary accomplishments in the areas of leadership, membership and programming. |
| September 3, 2009 |
American Marketing Association and Genius.com to Partner on Webcast Featuring Noted Author Geoffrey Moore
The American Marketing Association and Genius.com Incorporated®, the leading on-demand provider of B2B marketing solutions for sales and marketing professionals are partnering on an upcoming webcast. The live event, entitled, “Stop Wasting Money On Leads. Start Generating Opportunities.” will feature marketing visionary Geoffrey Moore on September 16 at 12pm Central Time. A full description can be found at www.marketingpower.com/webcast. |
| August 31, 2009 |
Branding Expert David Aaker Joins the AMA’s Marketing News Columnist Roster
The American Marketing Association is proud to announce that David Aaker, a globally recognized authority on brand and business strategy and vice chairman of branding consultancy Prophet, has joined the columnist roster of Marketing News, the AMA’s award-winning flagship publication for members. Aaker’s column, titled “Aaker on Branding” will appear 10 times a year in the publication and online at www.MarketingPower.com beginning Aug. 30. |
|
August 24, 2009 |
Association Collaborative Effort Releases Online Research Definitions, Expands Membership
Research industry associations that joined together in the fall of 2008 to address online panel research quality under the Association Collaborative Effort (“ACE”) have announced their first collaborative development: a comprehensive set of terms and definitions for online research. With the aim of increasing online data quality, understanding of online research, and transparency of online research operations, these “association-powered” terms and definitions provide a common baseline for all industry participants and will promote online panel research quality efforts. |
|
August 20, 2009 |
CMO SURVEY: MARKETERS PREPARE FOR BETTER TIMES AHEAD; INCREASE FOCUS ON SOCIAL MEDIA STRATEGIES
Chief marketing officers in the United States are increasingly optimistic about the economy and their customers’ purchasing activities, and are embracing the power of social media as they seek to promote their brands and attract new customers.
These are some of the results of the August 2009 CMO Survey, conducted by Professor Christine Moorman of Duke University’s Fuqua School of Business in conjunction withthe American Marketing Association. The survey results reflect the responses of 511 top marketing executives of U.S. companies who were polled during the last two weeks of July. |
|
August 11, 2009 |
American Marketing Association and Chief Marketing Officer Institute Announce Exclusive Co-Marketing and Distribution Agreement
The Chief Marketing Officer Institute and the AMA announced today that they have entered into an exclusive agreement to co-brand and distribute The Chief Marketing Officer Journal. Created to help accelerate the pace of theory development and critical discussion concerning executive leadership within the marketing discipline, the inaugural volume of The CMO Journal includes contributions from more than a dozen marketing thought leaders. |
|
July 16, 2009 |
AMA and AMAF Honor the Recipients of the 2009 Nonprofit Marketer of the Year Awards
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) honored three nonprofit marketing leaders at its Nonprofit Marketing Conference in Chicago, IL, on July 16, 2009. Eric Overman, Operation Smile, received the Nonprofit Marketer of the Year Award. The AMA/AMAF Nonprofit Marketer of the Year Awards honor extraordinary leadership and achievement in the field of nonprofit marketing. |
|
July 2, 2009 |
The American Marketing Association Announces the AMA Professional Chapters Council for 2009-2010
The American Marketing Association recently selected appointments to Professional Chapters Council (PCC) for 2009-2010. PCC Council members are appointed by the AMA Chairperson of the Board, upon recommendation from the council executive group, for one year terms up to three years in succession. These newly elected volunteers began their terms on July 1, 2009 |
|
July 1, 2009 |
Marketing researchers’ U.S. income drops for the first time in
more than two decades
The American Marketing Association today announces that 2008 U.S.- based revenues for marketing researcher firms fell for the first time in two decades. The marketing research business last year saw its first drop in inflation-adjusted income in more than 20 years, and the outlook indicates an additional decline in 2009. |
|
July 1, 2009 |
Research Giant, Kantar Group Seeks to Remain Nimble
Kantar Group more than doubled its revenues in 2008 thanks to its acquisition of rival researcher TNS. The now $3.6 billion-in-revenue company hopes to remain nimble in responding to market demands. |
|
June 11, 2009 |
The American Marketing Association Forms Strategic Partnership with Ready Talk
The American Marketing Association (AMA) and Ready Talk, a leading provider of audio conferencing and Web conferencing solutions, today announced an agreement designed to benefit AMA and its members by providing the resources and customer support to build successful webcasts and podcasts. |
|
February 17, 2009 |
The American Marketing Association Updates Industry’s Statement of Ethics
Leading up to its Mplanet conference in Orlando, the American Marketing Association announced its new Statement of Ethics with revisions that provide clarity and guidance to marketers as they navigate today’s new marketsphere. |
|
January 30, 2009 |
Marketing Visionaries Gather at Mplanet™ to Examine Today’s Hyper-Networked Marketing Environment
As the marketing landscape continues to change at unprecedented speeds, the industry’s top minds came together at the American Marketing Association’s conference Mplanet (Jan. 26-28) to share insight on the opportunities and challenges in today’s technology-driven marketplace. |
|
January 30, 2009 |
A Glimpse of the Future: American Marketing Association Unveils Four Scenarios for the Role of Marketing in 2015
At its signature Mplanet conference, the American Marketing Association unwrapped the results of a year-long project to help marketers map future scenarios and possibilities in the marketplace. |
|
December 3, 2008 |
Key Finding of AMA/Aquent 2009 Survey of Marketing Professionals: Marketers' Satisfaction Tied to Seniority
Results from the Aquent | AMA 2009 Survey of Marketing Professionals highlight distinct differences in satisfaction between senior-level marketers and their more junior colleagues. While top executives are largely satisfied with their professional responsibilities and challenges, entry- and mid-level marketers are in large measure less than satisfied with their current responsibilities and the challenges afforded them at their work. |
|
November 25, 2008 |
American Marketing Association Announces the Winners of 2008 Chapter Excellence Awards
The American Marketing Association is proud to announce that the AMA Houston Chapter has been awarded Chapter of the Year honors for its accomplishments in 2007-08. |
|
September 19, 2008 |
American Marketing Association Announces the Return of Mplanet™
The American Marketing Association announces the return of Mplanet, an industry-leading event for the world’s most influential marketing leaders and academics to share new ideas, innovations and proven strategies in today’s challenging marketing environment. The American Marketing Association, the largest marketing association in North America for individuals and organizations involved in the practice, teaching and study of marketing worldwide, will host the conference in partnership with The Wharton School and Bain & Company. |
|
September 10, 2008 |
The American Marketing Association Names Richard Lutz as VP of Publishing
Richard J. Lutz, J.C. Penney Professor of Marketing at the University of Florida, was named vice president of publishing for the American Marketing Association. Lutz, whose three-year term began July 1, 2008, replaced Russell S. Winer, who served as vice president since 2004. |
|
September 10, 2008 |
The American Marketing Association Announces the AMA Board of Directors and Divisional Presidents for 2008-2009
AMA members vote annually to elect new members to the AMA Board of Directors for three-year terms and new divisional presidents for one-year terms. These newly elected volunteers began their terms on July 1, 2008. |
|
July 28, 2008 |
AMA and AMAF First-Ever Nonprofit Marketer of the Year Award Presented to Jay Aldous of U.S. Fund for UNICEF and Kyle Zimmer of First Book
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) honored two nonprofit marketing leaders at its Nonprofit Marketing Conference in Washington, D.C. on July 15, 2008. Jay Aldous, U.S. Fund for UNICEF and Kyle Zimmer, First Book, were presented with the award in recognition of their extraordinary leadership and achievement in the field of nonprofit marketing. |
|
June 30, 2008 |
American Marketing Association Launches Marketing Knowledge Series
The American Marketing Association’s Knowledge Coalition recently published of Marketing Mix Decisions: New Perspectives and Practices, the first offering in the Association’s new Marketing Knowledge Series. The mission of the Knowledge Coalition is to help marketing leaders advance the practice of marketing by serving as a catalyst for knowledge development, dissemination and implementation. |
|
June 26, 2008 |
American Marketing Association Survey Highlights Greatest Mistakes, Challenges and Opportunities for Marketing in an Economic Downturn
According to a recent AMA survey, 60 percent of AMA member marketers believe that halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn. Marketers also report that focusing on short-term tactics and sticking to the status quo are some additional missteps marketers make. |
|
January 14, 2008 |
The American Marketing Association Releases New Definition for Marketing
The American Marketing Association today unveiled the new definition of marketing, which will be used as the official definition in books, by marketing professionals and taught in university lecture halls nationwide. |
|
December 15, 2007 |
Social Networking and Cause Related Marketing top Holiday Trends
This holiday season consumers want two things when they are shopping – a good friend and a good cause. More Americans are taking their holiday shopping to social networking sites rather than the mall and the gifts they are buying come wrapped with a bow that supports a good cause, according to a recent American Marketing Association survey. |
|
November 15, 2007
|
Shoppers Turn to Web for Holiday Wish Lists
This holiday season will bring a significant jump in the number of consumers turning to the Web for gift ideas. According to a recent American Marketing Association (AMA) consumer survey, nearly 50 percent more consumers than last year looked online for information about products and services. |
|
December 1, 2006
|
Consumers Like Companies That Let Them Create Ads but Young Adults Still Not Buying
American Marketing Association (AMA) unveiled research that shows consumers believe companies who use customer-created advertising are more creative, customer-friendly and innovative than companies that use only professionally created advertising. |
|
November 30, 2006 |
Television Viewers are Flicking and Clicking from The TV to the Computer Screen
The American Marketing Association announced new research reveals that consumers are reaching for their remote control, then their mouse, making more of a connection between broadcast and the Web than ever before. |
|
November 24, 2006 |
Social Networkers Seeking More than Just Friends Online
There's a narrowing gap between social networking and e-commerce. AMA released a series of research reports that measure consumer attitudes toward new online mediums, the best channels by which to reach today’s savvy consumer, and how they are finding out about the newest and hottest products this holiday season. |