AMA Press Releases from 2006 to 2007.
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December 15, 2007 |
Social Networking and Cause Related Marketing top Holiday Trends
This holiday season consumers want two things when they are shopping – a good friend and a good cause. More Americans are taking their holiday shopping to social networking sites rather than the mall and the gifts they are buying come wrapped with a bow that supports a good cause, according to a recent American Marketing Association survey.
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November 15, 2007
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Shoppers Turn to Web for Holiday Wish Lists
This holiday season will bring a significant jump in the number of consumers turning to the Web for gift ideas. According to a recent American Marketing Association (AMA) consumer survey, nearly 50 percent more consumers than last year looked online for information about products and services. |
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December 1, 2006 |
Consumers Like Companies That Let Them Create Ads but Young Adults Still Not Buying
American Marketing Association (AMA) unveiled research that shows consumers believe companies who use customer-created advertising are more creative, customer-friendly and innovative than companies that use only professionally created advertising. |
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November 30, 2006
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Television Viewers are Flicking and Clicking from The TV to the Computer Screen
The American Marketing Association announced new research reveals that consumers are reaching for their remote control, then their mouse, making more of a connection between broadcast and the Web than ever before. |
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November 24, 2006
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Social Networkers Seeking More than Just Friends Online
There's a narrowing gap between social networking and e-commerce. AMA released a series of research reports that measure consumer attitudes toward new online mediums, the best channels by which to reach today’s savvy consumer, and how they are finding out about the newest and hottest products this holiday season. |