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Honomichl Reports

The Honomichl Reports: Your Marketing Research Barometer

For the latest trends and statistics in marketing research, turn to the Honomichl Reports, featured every summer in Marketing News.

Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating marketing research firms operating in the United States. This year’s Honomichl Report includes extensive charts describing historical industry trends and insights from industry leaders.

The Honomichl Top 50 Report is now available in the June issue of Marketing News! This eagerly awaited annual resource ranks the top 50 research firms in the U.S. and includes a profile of each company. 

 

Don’t miss this “Who’s Who” in marketing research and its important insights. And watch for the Honomichl Global Top 25 Report in the August issue of Marketing News!

 

Download 2012 U.S Report

Download 2012 Global Report

 

US Rank
2011

Organization

US Rank
2011

Organization

1

Nielsen Holdings N.V.

26

MVL Group Inc.

2 Kantar 27 Directions Research Inc.
3

-

Ipsos

Synovate

28 Morpace Inc.
4

Westat Inc.

29 International Communications Research
5

SymphonyIRI Group 

30 Phoenix Marketing International
6 Arbitron Inc. 31 Radius Global Market Research
7 GfK USA 32 Lieberman Research Group
8 IMS Health Inc. 33

MarketCast

9

The NPD Group 

34

Service Management Group Inc.

10

ICF International Inc

35

YouGov

11

comScore Inc.

36 Informa Research Services Inc.
12

Maritz Research

37

National Analysts Worldwide

13

J.D. Power & Associates

38

Affinnova Inc.

14

Abt SRBI Inc.

38

Rentrak Corp.

15 dunnhumby USA 40

MarketVision Research Inc.

16 Harris Interactive Inc. 41 Market Probe Inc.
17 Lieberman Research Worldwide 42

Gongos Research Inc.

18 Market Strategies International 43

KS&R Inc.

19

ORC International

44

The Pert Group

20 National Research Corp. 45 AlphaDetail Inc.
21

Communispace Corp.

46 StrategyOne Inc
22 Knowledge Networks Inc. 47

Chadwick Martin Bailey Inc

23

Market Force Information Inc.

48

RTi Market Research & Brand Strategy

24 Burke Inc. 49

The Link Group

25 Vision Critical Communications Inc. 50

Q Research Solutions Inc.