The 2011 Inaugural AMA Higher Education Marketers of the Year Award recipients have been announced!
The recipients were announced recently at the Symposium for the Marketing of Higher Education Keynote Lunch held on Tuesday, November 8th. They are as follows:
Individual Marketer of the Year-Kendra Losee, Associate Vice Chancellor of Marketing for National University System.
Kendra Losee is the Associate Vice Chancellor of Marketing for National University System. National University is California’s second largest, private non-profit institution. She is responsible for managing marketing for the University, and several of the National University System affiliates. Since assuming responsibility for the University’s marketing efforts in 2004, she has had a key role in several large initiatives including the launch of the University’s website, implementation of marketing Customer Relationship Management (CRM) software modules, and significantly growing online, mobile marketing and social media efforts. Prior to her position at National University, Kendra has held several positions and leading re-branding efforts, CRM strategy development, business, marketing or community strategies for Delta Airlines, JD Edwards, EDS, and Cap Gemini among others. Kendra has a Bachelor of Arts in communications from University of California, San Diego and an Executive MBA from Purdue University.
Team Marketer of the Year-The University of Wisconsin Oshkosh's Integrated Marketing annd Communications Office.
The University of Wisconsin Oshkosh's Integrated Marketing and Communications Office is charged with strengthening and realigning the University identity and image while re-engaging alumni and impacting student recruitment and faculty and staff retention. The team provides creative, thought leadership and strategic support to the colleges and various departments and programs throughout the University and its communication efforts externally and internally. This integrated strategy provides UW Oshkosh with opportunities to strengthen and best communicate the distinctiveness and relevance of the institution and its role in delivering a quality, accessible and affordable education to the citizens of Wisconsin.The IMC team is responsible for a diverse portfolio of services and responsibilities. Their role is to maintain the integrity of the University brand and champion its growth and significance through development and implementation of a marketing strategy linked with UW Oshkosh’s mission, vision and strategic priorities across all channels and audiences.
The official press release in regards to these inaugural recipients is also available.
For preliminary information on the 2012 Higher Education Marketer of the Year awards, please contact Quinn Meyer at qmeyer@ama.org or 1-312-542-9018. 2012 nominations guidelines and timelines should be established and publicized on this site in early 2012.