|
October 2008, Vol. 5, No. 9
Marketing Thought Leadership
Published monthly exclusively for AMA members, this e-newsletter provides readers with an update on the latest AMA journal and magazine articles on issues and concepts that shape marketing today--and tomorrow.
Winners and Losers in a Major Price War
Suffering from a deteriorating price image in the early 2000s, the leading Dutch supermarket chain Albert Heijn secretly slashed its prices on more than 1,000 products. In this article, the authors study the consequences of the Dutch supermarket price war on consumer purchase behavior including store visits and spending.
Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers
The effects of Wal-Mart's stronghold in the U.S. retail market may be clear, but what overall effect did its entry into the United Kingdom have on the performance of European retailers? The authors find that the expected performance of incumbents is negatively affected by the degree of overlap with Wal-Mart in assortment, positioning and country of entry.
Effect of Service Transition Strategies on Firm Value
What effect does adding services to existing product offerings have on overall firm value? In this article, the authors look at the effectiveness of service transition strategies by evaluating publicly traded manufacturing firms and capturing their progress in implementing a service-based strategy.
When 2+2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices
Firms often use a pricing strategy in which the total price is partitioned into two or more mandatory components. While standard economic theory would indicate there should be no difference in demand, the authors of this JMR article suggest that when prices are partitioned, consumers tend to evaluate the perceived benefit of each component.
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
A common way for firms to navigate within the confines of China's powerful institutions is the use of guanxi, commonly conceptualized as interpersonal ties. Whereas existing managerial practice has recognized the importance of relational exchanges in general, a recent study examines guanxi as a country-specific form of relational exchange that is shaped by China's institutions.
Announcements
Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions
Ronald P. Hill Reappointed JPP&M Editor
In conjunction with the American Marketing Association, the editor search committee is pleased to announce the reselection of Ronald P. Hill as editor of Journal of Public Policy & Marketing. Hill will serve a three-year term, starting July 1, 2009.
Symposium for the Marketing of Higher Education
If you're a marketer of higher education, Chicago in November will be the place to be. Whether you're looking for insights into measurement, strategic planning, technology or execution of marketing plans, the AMA's 2008 Symposium for the Marketing of Higher Education is a not-to-be-missed event. The symposium, scheduled for November 16-19 in Chicago will include inspiring discussion, advanced learning sessions and skill building activities.
Inaugural Erin Anderson Award Call for Nominations
In honor of Erin Anderson, a widely respected mentor and scholar whose research made significant contributions to the marketing discipline, the Erin Anderson Award has been established. Women marketing professors who received their marketing (or related field) doctoral degree in or after the 1998 calendar year may be nominated or self-nominate for the Award.
AMAF Announces 2008 Berry-AMA Book Prize Winner
The American Marketing Association Foundation (AMAF) announces Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy as the recipient of the 2008 Berry-AMA Book prize for the best book in marketing. |