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August 2008, No. 2
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Marketing Research Council to Focus on Exciting Priorities in 2008
In his 2008 welcoming message, Marketing Research Council President Patrick Crane addresses key upcoming initiatives including plans for research conferences, website content and introductions of new Council members.
Feature: The Marketing Innovators--Tapping University Knowledge, Part 2
Organizations which have determined that their marketing capabilities are core to the success of their strategy need to pursue knowledge leadership in their industry. In Part 2 of this two-part series on tapping university knowledge, learn how marketing researchers can access critical information about technology licensing, open education, student projects, and in-residence programs,
Marketing Research Conference to Emphasize a Focus on the Customer
Moving beyond the data to understand the context in which consumers make decisions and filter information is critical to marketing researchers' future success. The 2008 Marketing Research Conference to be held in Boston September 14-17 will address how researchers can enhance the value of marketing research to better drive informed decision making.
Advanced Research Techniques Forum Review and Roundup
Engaging presentations including a general session on the impact of response category breadth on survey results and a lively panel discussion on the intersection of academic and practitioner were just some of the highlights of the 2008 Advanced Research Techniques Forum.
Announcements
Marketing Research Conference Focuses on Critial Research Issues
What are consumers really thinking? This year's Marketing Research Conference to be held in Boston September 14-17 will feature keynote speakers Dan Ariely and Gary Hirshberg who will address issues critical to the marketing research field today.
Nominations Sought for Journal of Marketing Research Editor
The AMA is seeking candidates to fill a three-year term as editor-designate of the Journal of Marketing Research. Applications must be submitted no later than September 15, 2008.
New AMA Survey Highlights Greatest Marketing Challenges and Opportunities in an Economic Downturn
According to a recent AMA survey, 60% of AMA member marketers believe that halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn.
There's No Place Like It On Earth: Plan Now to Attend MPlanet 2009
Emerging customer research tools, marketing's future role in the organization and the latest trends in marketing mix decisions are justa few of the exciting topics to be addressed at Mplanet 2009 January 26-28 in Orlando.
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