July 17 , 2009, Vol. 6, No 11
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Lessons Learned from AMA's Nonprofit Conference
In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. It’s clear that in order to thrive in times of change, innovation through social media is critical to empowerment. During AMA’s 2009 Nonprofit Marketing Conference held July 15-17 in Chicago, experts in the nonprofit sector stressed the importance of nonprofit organizations using today’s technologies to empower their constituencies at the grassroots level.
Survey Reveals Brand Building in Social Media Still Needs Work
A Social Influence Marketing report released by Razorfish busts three common myths about influencing the influencer. According to the agency, the old ways of measuring brand strength don’t effectively take into account conversations that consumers have about a brand.
Students and Nonprofits Go to the Head of the Class
Nonprofit organizations, businesses and students are finding they make good classmates when teaming up to tackle real-life marketing issues. Those organizations on tight budgets are experiencing the benefits of turning to local business schools to gain new perspectives on marketing strategy and research.
Bytes and Bits From Around the Blogosphere
In this occasional column, learn the latest news from around the blogosphere. Learn about the impact of use of private online communities on consumer brands, Sunkist's program to get kids to give back, and a new methodology to track advertising revenue forecasts.
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Announcements
Plan for the Future by Taking Advantage of the Latest Marketing Research Techniques
Prepare for what’s next by learning the latest trends and insights from some of the industry’s leading marketing research experts. The 2009 Marketing Research Conference will be a must-attend event featuring leaders including those from American Express, Turner Broadcasting, Ford, Citi Group, BP, Coca Cola and Allstate Insurance, to name a few. Plan now to attend the AMA conference scheduled for October 4-7 in Palm Springs, CA.
AMA Weekly Survey
What is the best lesson to learn from Michael Jackson, the superbrand?
Total Responses: 644
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