Marketing Matters Newsletter - Mplanet 2009 Special Issue

Mplanet 2009 Special Issue, Vol. 8, No. 1

Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.

SPECIAL MPLANET 2009 ISSUE:

As the marketing landscape continues to change at unprecedented speeds, the industry’s top experts gathered at the American Marketing Association’s signature Mplanet 2009 conference in Orlando, FL to share insights on the opportunities and challenges in today’s technology-driven marketplace. This issue of Marketing Matters features some of the highlights.

The Future of the Organization in 2015: Manage for Today, Anticipate the Future
The American Marketing Association, in partnership with Decision Strategies International, used scenario-building to predict four archetypes of CMOs and their potential impact on marketing in 2015. The AMA unveiled the groundbreaking results of the year-long project at its signature Mplanet conference in Orlando, FL.

Campaign Strategist Larry Grisolano Shares Lessons Learned from Marketing, The Obama Wa y
Fresh off the campaign trail, Larry Grisolano, Senior Communications Strategist for the Obama Presidential Campaign, told a packed audience of marketing executives at the AMA’s Mplanet 2009 Conference that there is much to be learned from Marketing, the Obama Way. He urged marketers to address people’s basic need for consistent communication and for leaders that are real, responsible and committed to the greater good.

Keynote Presenters Call on Marketers to Respond to Shift In Consumer Behavior
Innovation and attention to delivering on a brand's promise are key elements of a winning marketing strategy during today's challenging economic times. Keynote presenters at the AMA's Mplanet 2009 conference, including Anne Mulcahy, Chairman and CEO of Xerox Corporation; John Hayes, Global CMO of American Express; and Mary Dillon, EVP and Global CMO of McDonald’s all addressed the importance of branding in today’s market and the significant shift that is taking place in customer behavior.

When it Comes to Digital, It's Time to Get in the Game
It’s time to get in the game. Today’s savvy marketers know they can no longer afford to sit on the sidelines when it comes to social media. As social media tools and platforms continue to emerge, a “wait until next year” approach to integrating digital into marketing campaigns can prove costly. From digital storytelling and mobile apps to virtual worlds and branding strategy, marketing professionals gathered at an Mplanet pre-conference Digital Marketing Lab learned how they can jumpstart their journey into the digital landscape.

Measurement Matters: Defining the Right Metrics Leads to Online Success
An often overlooked and undervalued element of a digital media strategy is measurement. Speaking on “Digital Marketing Analytics and ROI B2B,” at the Mplanet 2009 pre-conference Digital Marketing Lab, Jim Sterne, Chairman of Web Analytics Association, stressed the importance of accurate web measurement.

Sheth Medal Recipient Ratan Tata Honored for Global Transformation Efforts
During the Mplanet 2009 conference, the AMA honored Ratan Tata, Chairman of Tata Group, as the recipient of the 2009 Sheth Medal for Exceptional Leadership.

Advertise Your Company’s Services in the 2009 M Guide
The AMA’s annual directory of marketing products and services, Online and in Print. Ad orders deadline extended to Feb. 19

(Click here for more information).

Announcements

AMAF Awards 2009 Collegiate Chapter Community Service Grants
The AMA Foundation awards grants to support the community service of Collegiate Chapters while helping to strengthen the marketing capacity of nonprofits in their communities. This year, the Foundation awarded 10 grants to AMA Collegiate Chapters to support nonprofit organizations and their respective causes through marketing.

AMA Foundation Awards 2009 Professional Chapter Community Service Grants
The AMA Foundation awarded the Lincoln AMA and Reno/Tahoe AMA chapters AMA Professional Chapter Community Service Grants to help increase the marketing capacity of nonprofit organizations in their community.

AMA Foundation Announces Call for Nominations for Marketing Research Award
The AMA Foundation announces a Call for Nominations for the 2009 Charles Coolidge Parlin Marketing Research Award. The annual award honors distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.

AMA Nominating Committee Announces 2009-2010 Slate of Candidates
The AMA Nominating Committee has announced the slate of candidates for 2009-2010 national office including six candidates who will run for four At-Large Board positions.