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February 27, 2009, Vol. 8, No. 2
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Why Buy? The Role of Neuromarketing in Understanding Consumer Behavior
With nearly 90% of all consumer purchasing decisions taking place at the unconscious level, understanding the why behind the buy decision is more critical than ever for today’s marketers. In his new book, Buyology: Truth and Lies About Why We Buy, author Martin Lindstrom explains the importance of neuromarketing today and offers predictions for how the industry will be incorporating this new research technique in overall marketing strategies.
Environmental Sustainability: A Consumer Shift from All Talk to Action
When it comes to environmental sustainability, consumers are clearly making a shift from all talk to action. Based on an analysis of online commentary regarding sustainability topics that occurred between 2007 and 2008, J.D. Power and Associates Web Intelligence Division determined that consumers are moving from simple discussion and debate of environmental topics to personal actions.
Color Me Creative: New Study Analyzes Psychology of Color
The next time you need to brainstorm, start thinking hues of blue. A new study published in Science magazine revealed that while the color red can help you be more accurate in your work, the color blue spurs creativity. University of British Columbia researchers conducted tests to determine how cognitive performance varies when people see red or blue as well as their perceptions of advertising designs.
Blog Bytes and Bits from Around the Blogosphere
In this occasional column, get the latest news from around the blogosphere. Learn about the state of multicultural diversity in the marketing research industry, a plan that will help marketers weather the recession and results of the latest Top Marketing Trends survey.
Announcements
AMA Announces New Online Member Renewal Center
In addition to the fresh new look of MarketingPower.com, AMA has added a new application, the Membership Renewal Center, allowing members to easily renew their membership online and update their subscriptions and community group selections.
AMAF Announces Call for Nominations for Nonprofit Marketer of the Year Award
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), along with presenting sponsor The Nonprofit Times, announce a Call for Nominations for the 2009 AMA/AMAF Nonprofit Marketer of the Year Award. The award honors nonprofit marketing professionals who have demonstrated exceptional leadership and achievement in the field of nonprofit marketing.
Call for Nominations: Berry-AMA Prize for the Best Book in Marketing
The American Marketing Association Foundation (AMAF) announces a Call for Nominations for the 2009 Berry-AMA Book Prize for the Best Book in Marketing. The annual award recognizes books whose innovative ideas have had a significant impact on marketing and related fields.
Submission Deadline Set for Doctoral Dissertation Award
Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between April 1, 2008 and March 31, 2009, are invited to enter the annual 2009 John A. Howard/AMA Doctoral Dissertation Award competition. Graduates from doctoral programs in any part of the world are invited to participate.
AMAF Announces Call for Nominations for Marketing Research Award
The AMA Foundation announces a Call for Nominations for the 2009 Charles Coolidge Parlin Marketing Research Award. The annual award honors distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.
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