June 26, 2009, Vol. 6, No 10
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
The Age of the 24/7 Consumer Leads to Customer Engagemetn Agency Model
The age of the 24/7 consumer is here to stay. Gone are the days of consumers as passive observers of brands. Today’s customers are actively participating in shaping brands. The result is an important shift for marketers to a customer engagement agency model. Michael Fisher, of Alterian, spoke with Marketing Matters about the emergence of Customer Engagement Agencies and their impact on the industry.
Emails Miss Mark with Millennials
Old school emails dont make the grade with todays Generation Y consumers. If you want to capture their attention, youll have to get more creative. According to results from a study conducted by Participatory Marketing Network, Generation Y consumers are more open to innovative emails they have control over. This article takes a look at how brand marketers can engage the key Millennial audience with emails and which top subject line keywords draw the most attention.
Learn Lingo for Today with New Urban Dictionary
What's your mullet strategy? Or are you too busy developing your murketing and netography campaigns? If youre scratching your head trying to decipher that, its time for a vocabulary makeover. Chicago-based ad agency Cramer-Krasselt aims to help you move from a hip-to-be-square to a cooler-than-you vocab with the creation of its second Cultural Dictionary".
Value Above Cost: New Customer Focused Metric Aims to Measure ROMI
Whether youre a CMO or Assistant Brand Manager or somewhere in between, you most likely are feeling the pressure to measure marketing ROI. In his new book, Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric Youve Never Used author Donald E. Sexton introduces his new metric, Customer Value Added (CVA) and addresses the impact of marketing efforts on an organizations financial performance.
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Announcements
Putting the Web to Work for Your Nonprofit
Are you working the web for the benefit of your nonprofit? Learn how to harness the power of social media and networking to mobilize online support during the AMA’s 2009 Nonprofit Marketing Conference to be held in Chicago July 15-17. Plan now to learn the latest insights by industry experts including those from Blue State Digital, The Ad Council, Causes, United Way of America, AARP and the US Fund for UNICEF.
Plan for the Future by Taking Advantage of the Latest Marketing Research Techniques
Prepare for what’s next by learning the latest trends and insights from some of the industry’s leading marketing research experts. The 2009 Marketing Research Conference will be a must-attend event featuring leaders including those from American Express, Turner Broadcasting, Ford, Citi Group, BP, Coca Cola and Allstate Insurance, to name a few. Plan now to attend the AMA conference scheduled for October 4-7 in Palm Springs, CA.
Which trend emerging from the recession will have the most marketing impact?
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