June 12 , 2009, Vol. 6, No 9
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Today's SocialSphere: It's About Conversations, Not Campaigns
Want to succeed in today’s online socialsphere? Start by removing the word “campaign” from your vocabulary. A panel of social media experts recently provided brand marketers with advice for successfully engaging customers and brand advocates in today's social networks.
Wanted: Chief Meaning Officer
Values are the new value. Today's new cultural climate presents a historic opportunity for brands to transform themselves into arbiters of meaning. Marketers are best positioned to transform themselves into Chief Meaning Officers.
A Recession Education: Lessons Learned from a Challenging Economy
Paying attention to business is one of the major benefits of a recession. Dwelling on the real but negative skews our perspective: we are so preoccupied with getting through the recession, we can easily fail to learn from the experience. To help avoid missing our recession education, here are key clarifying lessons from the current state of the economy.
Rethinking ROI: A Fresh Look at Financial Metrics
Fully entrenched in a recession, today’s businesses would do well to take a “new school” look at an “old school” performance metric and rethink ROI. Author Sharan Jagpal suggests a fundamental mindshift is needed to address the need for more relevant metrics.
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Announcements
Putting the Web to Work for Your Nonprofit
Are you working the web for the benefit of your nonprofit? Learn how to harness the power of social media and networking to mobilize online support during the AMA’s 2009 Nonprofit Marketing Conference to be held in Chicago July 15-17. Plan now to learn the latest insights by industry experts including those from Blue State Digital, The Ad Council, Causes, United Way of America, AARP and the US Fund for UNICEF.
Are You Social Media Savvy? Learn Real-World Approaches to Social Media Marketing that Net Real-Time Results
What’s your social media savvy quotient? To compete in today’s market you need to understand how to work the social media web to your advantage. The AMA’s Social Media Workshop shows you how to tap the power of the collective within your organization and how to apply it to both marketing and operations. Plan now to attend this hands-on workshop where you’ll be able to walk away with a working campaign under your belt and the knowledge and skills to run your own social media program.
Plan for the Future by Taking Advantage of the Latest Marketing Research Techniques
Prepare for what’s next by learning the latest trends and insights from some of the industry’s leading marketing research experts. The 2009 Marketing Research Conference will be a must-attend event featuring leaders including those from American Express, Turner Broadcasting, Ford, Citi Group, BP, Coca Cola and Allstate Insurance, to name a few. Plan now to attend the AMA conference scheduled for October 4-7 in Palm Springs, CA.
AMAF Valuing Diversity Scholarships
The American Marketing Association Foundation (AMAF), in conjunction with the AMA Academic Council, established a scholarship program in 2003 focused on creating scholarship funds for populations underrepresented in the marketing profession. Through its Valuing Diversity Ph.D. Scholarship Program, the AMAF seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs
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© American Marketing Association, 2009. All rights reserved. |
