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May 22 , 2009, Vol. 6, No 8
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Retail Outlook: A Light at the End of a Long, Long Tunnel
According to a new Retail Outlook report from Platt Retail Institute, an end to the economic freefall of 2008-2009 may be on the horizon but a reduction in consumer spending may continue for a prolonged period. While the days of increasing incomes, net worth and debt are now behind us, and this forced period of austerity in spending will be felt most acutely by the retailers.
Screen Time: Young Boomers Consume Most Video
Younger baby boomers log the most screen time in this age of growing video consumption while traditional “live” television usage remains the proverbial “800-pound gorilla” in the video media arena. Results of the $3.5 million year-long Video Consumer Mapping study revealed that younger boomers average just over 9 ½ hours a day of screen time while the average for all other age groups hits the 8 ½ hour mark.
Digital Asset Management Critical to ROI Performance
As the digital era has created exponential growth in marketing content, those companies that effectively manage their marketing content are more likely to improve annual revenue and customer satisfaction levels. A new AberdeenGroup study highlights Best-in-Class practices for managing marketing assets and validates digital asset management technology is vital to return on marketing investment, brand consistency and time-to-market.projects.
Getting a Good Read on Consumers
Having trouble getting a good read on your customers? A new software-based system is being developed to help market researchers better understand consumers emotions. The system precisely records even the smallest muscle movements in people’s faces, and since emotions can often be expressed in facial expressions, emotions can be recorded spontaneously and in real time using the new system.
Announcements
Putting the Web to Work for Your Nonprofit
Are you working the web for the benefit of your nonprofit? Learn how to harness the power of social media and networking to mobilize online support during the AMA’s 2009 Nonprofit Marketing Conference to be held in Chicago July 15-17. Plan now to learn the latest insights by industry experts including those from Blue State Digital, The Ad Council, Causes, United Way of America, AARP and the US Fund for UNICEF.
Are You Social Media Savvy? Learn Real-World Approaches to Social Media Marketing that Net Real-Time Results
What’s your social media savvy quotient? To compete in today’s market you need to understand how to work the social media web to your advantage. The AMA’s Social Media Workshop shows you how to tap the power of the collective within your organization and how to apply it to both marketing and operations. Plan now to attend this hands-on workshop where you’ll be able to walk away with a working campaign under your belt and the knowledge and skills to run your own social media program.
Plan for the Future by Taking Advantage of the Latest Marketing Research Techniques
Prepare for what’s next by learning the latest trends and insights from some of the industry’s leading marketing research experts. The 2009 Marketing Research Conference will be a must-attend event featuring leaders including those from American Express, Turner Broadcasting, Ford, Citi Group, BP, Coca Cola and Allstate Insurance, to name a few. Plan now to attend the AMA conference scheduled for October 4-7 in Palm Springs, CA.
AMAF Valuing Diversity Scholarships
The American Marketing Association Foundation (AMAF), in conjunction with the AMA Academic Council, established a scholarship program in 2003 focused on creating scholarship funds for populations underrepresented in the marketing profession. Through its Valuing Diversity Ph.D. Scholarship Program, the AMAF seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs
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