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April 20, 2009, Vol. 6, No.5
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
New AMA Survey Finds Understanding Customer Insights Drive Marketers' Social Media Adoption
The AMA conducted the 2009 Social Media Survey to assess the social media usage patterns of its members and website registered users. The results indicate that marketing professionals use social networking platforms and social media tools primarily to form business connections and achieve key business objectives.
Despite Gloomy Economy, Marketers’ Views Remain Bright on Sustainability
A new survey reveals that when it comes to investing in sustainable business behaviors and programs, more than half of corporate marketers and communicators believe their organizations will increase their involvement in environmental sustainability initiatives during the next 2-3 years.
From Virtual Tote Bags to Earth-Friendly Deeds, Marketers Get Creative with 2009 Earth Day Campaigns
In an effort to go green, marketers commemorated Earth Day this week with a slew of campaigns that stuffed our e-mail inboxes and confirmed that in good economic times and bad, the environment is still a priority. Marketers are taking advantage of this trend by developing increasingly robust and creative campaigns aimed at building awareness and driving customer behavior around environmental-friendly purchasing habits.
Corporate CMOs Believe Companies `Behind the Curve’ on Digital Marketing
A new study reveals that 60% of CMOs believe their companies are falling behind. Yet,the study also indicates a clear disconnect between CMOs’ perspectives of their own personal capabilities and how the companies they work for are performing in the digital marketing arena.
Loyalty Reaches Critical Mass Despite Sub-Par GDP Growth
While overall U.S. loyalty program memberships increased over the last two years despite sub-par GDP growth, membership activity rates still remains one of the worst-kept dirty secrets in the industry.
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Announcements
2009 Nonprofit Travel Grant Scholarships Call for Applications
The Nonprofit Travel Grants program rewards emerging Ph.D. scholars with an interest in nonprofit marketing by making it possible for them to attend the July 15 - 17, 2009 AMA Nonprofit Marketing Conference in Chicago, IL. The theme for the 2009 conference is "Thriving in Times of Change." As the field of nonprofit marketing becomes more specialized, these scholars will help to shape the research that influences the nonprofit marketing strategy of the future.
2009-2010 Valuing Diversity Scholarships
For the 2009-2010 academic year, several $1,000 scholarships will be granted to students currently enrolled in a Ph.D. program through funding provided by the donors to the American Marketing Association Foundation's Valuing Diversity Fund.
Call for Nominations: Berry-AMA Prize for Best Book in Marketing
The American Marketing Association Foundation (AMAF) announces a Call for Nominations for the 2009 Berry-AMA Book Prize for the Best Book in Marketing. The annual award recognizes books whose innovative ideas have had a significant impact on marketing and related fields.
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