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March 9, 2009, Vol. 6, No.3
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
LifeLock Takes a Marketing Leap on `Celebrity Apprentice'
While many companies are busy assembling their best marketing talent in today’s “survive to stay alive” economy, few can count among their marketing dream team a comedian, Playboy playmate, reality TV star, country singer and basketball star. LifeLock took the leap into alternative marketing tactics and bought into a brand entertainment deal with Mark Burnett’s `Celebrity Apprentice’ reality show program.
New Aquent/AMA Study Reveals Marketers are Seeking Pragmatic Solutions to Recession
Challenged by difficult economic conditions, unemployment and hiring freezes and an increased pressure on marketing accountability and performance, today’s marketers are focusing on pragmatic solutions to weather these tough times.
Leveraging Web 2.0 Key to Weathering Tough Times for B2B Companies
A new survey conducted by the Media Marketing Committee of the American Business Media reveals that B2B companies need to play catch-up to their consumer counterparts when it comes to Web 2.0 and social media adoption. The survey of ABM members revealed that only 15% consider themselves “pros” when it comes to Web 2.0 technology, while 54% indicate they are actively trying to learn more.
New Breakthrough Methods Needed to Tackle Broken Branding
Traditional brand positioning is simply no longer making the grade in today’s multichannel, multiplatform world. In a study of CMOs conducted by the Verse Group and Jupiter Research, the majority of respondents reveal they believe branding initiatives need to be more flexible, accountable and integrated.
Personal Brand Building: A Key to Achieving Career Success
With layoffs occurring in the thousands and companies closing its doors at a rapid pace, today’s marketers have no more important task than building their own personal brand. Far from a trend, the personal brand has taken on critical importance in an environment today characterized by rampant unemployment, technological growth and the revamping of careers.
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Announcements
New Member Renewal Center Allows AMA Members to Easily Renew Their Membership Online
In addition to the fresh new look of MarketingPower.com, AMA has added a new application, the membership renewal center, allowing members to easily renew their membership online and update their subscriptions and community group selections.
AMAF Announces Call for Nominations for Nonprofit Marketer of the Year Award
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), along with presenting sponsor The Nonprofit Times, announce a Call for Nominations for the 2009 AMA/AMAF Nonprofit Marketer of the Year Award. The award honors nonprofit marketing professionals who have demonstrated exceptional leadership and achievement in the field of nonprofit marketing.
Call for Nominations: Berry-AMA Prize for Best Book in Marketing
The American Marketing Association Foundation (AMAF) announces a Call for Nominations for the 2009 Berry-AMA Book Prize for the Best Book in Marketing. The annual award recognizes books whose innovative ideas have had a significant impact on marketing and related fields.
Submission Deadline Set for Doctoral Dissertation Award
Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between April 1, 2008 and March 31, 2009, are invited to enter the annual 2009 John A. Howard/AMA Doctoral Dissertation Award competition. Graduates from doctoral programs in any part of the world are invited to participate.
AMAF Announces Call for Nominations for Marketing Research Award
The AMA Foundation announces a Call for Nominations for the 2009 Charles Coolidge Parlin Marketing Research Award. The annual award honors distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time
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