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March 23, 2009, Vol. 6, No.4
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
New Market Research: It's About Expression, Not Impressions
How can companies stay relevant in a customer-controlled world? Just back from SXSW Interactive, Dan Neely, CEO of Networked Insights, spoke with Marketing Matters in an exclusive interview about social media trends, sentiment, and relevance in today’s social media world.
New Survey Reveals 2009 CMO Priorities and Challenges
Pressure on performance and the bottom line continue to dominate the role of the CMO despite a generally positive 2009 marketing outlook. In an audit of more than 650 marketers across all regions of the world, a newly released Marketing Outlook 2009 report from the CMO Council revealed that, despite a restrained economy, marketing budgets are holding fairly steady, with dollars being targeted at growing and retaining market share.
Once Upon a Brand: Consumers Respond to Ads That Tell a Story
Once upon a time in the land of advertising, merely posting a banner ad, pop-up ad or sponsored link was enough to capture the attention of the coveted consumer. Not so today. A new online study conducted by Opinion Research Corporation and sponsored by Adfusion reveals that articles that include brand information is the type of online advertising American consumers are most likely to read and act upon.
Open Networks and Influencing the Influencers Will Drive Social Media
Once the exclusive domain of indie music and film aficionados, the annual South by Southwest (SXSW) conference in Austin, TX has grown into a must-attend event for social media strategists and interactive professionals. Data portability, open networks, the declining use of e-mail and influencing the influencers were just a few topics addressed.
Twitter Tactics: Leveraging the Brand Sweet Spot in Tweets
On its third anniversary, Twitter is not only still around; it’s bigger than ever. But while millions of tweeple busily compose their next 140-character tweet, marketers and business communicators are still scratching their collective heads trying to make sense of how Twitter can be used to market their brand.
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Announcements
AMAF Announces Call for Nominations for Marketing Research Award
The AMA Foundation announces a Call for Nominations for the 2009 Charles Coolidge Parlin Marketing Research Award. The annual award honors distinguished academics and practitioners who have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time.
AMAF Announces Call for Nominations for Nonprofit Marketer of the Year Award
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), along with presenting sponsor The Nonprofit Times, announce a Call for Nominations for the 2009 AMA/AMAF Nonprofit Marketer of the Year Award. The award honors nonprofit marketing professionals who have demonstrated exceptional leadership and achievement in the field of nonprofit marketing.
Submission Deadline Set for Doctoral Dissertation Award
Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between April 1, 2008 and March 31, 2009, are invited to enter the annual 2009 John A. Howard/AMA Doctoral Dissertation Award competition. Graduates from doctoral programs in any part of the world are invited to participate.
Call for Nominations: Berry-AMA Prize for Best Book in Marketing
The American Marketing Association Foundation (AMAF) announces a Call for Nominations for the 2009 Berry-AMA Book Prize for the Best Book in Marketing. The annual award recognizes books whose innovative ideas have had a significant impact on marketing and related fields.
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