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December 19, 2008, Vol. 7, No. 19
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Is A Consumer-Led Depression Next?
Since late 2007, when a consumer-led recession began, things have gone from bad to worse. In its Fourth Quarter Economic Summary, Platt Retail Institute offers its analysis for the economic outlook for 2009 and beyond. The report takes a close look at retail sales indicators, consumer spending, employment trends, and a long-term outlook.
AMA Members Weigh In on Ways to Weather the Downturn
Is it possible to not only survive but thrive in this current recession? Where are the opportunities for marketers during these turbulent times? AMA members weigh in with their suggestions on how marketers can successfully weather the downturn.
Marketers Make Merry With Engaging Holiday Viral Campaigns
Banish the “Bah Humbugs.” From dancing penguins to a naughty Mrs. Claus, marketers are making the holiday merry this holiday season with the development of innovative viral campaigns. Check out this list of some of the most popular campaigns unveiled this season.
New Decade to Spotlight Need for Deeper Customer Understanding
With a new decade just around the corner, BtoB researchers and practitioners will be called upon to create new value for their firms by developing new tools, techniques and approaches for understanding customer needs. In the sixth round of its trend study, The Institute for the Study of Business Markets (ISBM) surveyed business marketers and BtoB academic researchers to identify the most critical challenges marketers will encounter.
Social Media Helps Marketers to Take Bite Out of Recession
Recessions aren’t for sissies. In this economic downturn, as budgets get slashed and all eyes are focused on cost efficiency, gutsy marketers are recognizing the need to get more creative with their marketing efforts. An increasing number of marketers are embracing social media to reduce costs, increase agility and expand their channels of conversation to the right people.
Trends in Industrial Marketing 2008: Manufacturing Companies Focus on Lead Generation and ROI
Manufacturing companies are focusing on re-allocating marketing dollars to online initiatives and increasing ROI as uncertain economic conditions force them to address customer acquisition and lead generation challenges. In its Annual Industrial Marketing Trends Survey, GlobalSpec revealed that industrial marketers are focusing on making the most of limited marketing resources and generating quality leads.
Announcements
Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions.
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