Marketing Matters Newsletter - November 10th, 2008

November 10, 2008, Vol. 7, No. 18

Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.

Think Niche: Vertical Online Networks Score with Generation Today
Vertical online networks are taking on added importance today as online consumers shift away from traditional and controlled media sites to niche sites that afford more engagement and freedom. Pete Vlastelica, CEO of Yardbarker, spoke with Marketing Matters about the future of vertical networks.

'Tis the Season for Online Customer Conversions
Halloween may barely have passed and Thanksgiving is yet to arrive, but the online holiday shopping season is in full gear. Faced with a recessionary economy, consumers will be looking for more deals, from free shipping to special promotions, as they log on earlier than ever do do their holiday buying.

Innovative Digital Programming Makes Waiting Room Time Worth the Wait
With patients spending an average of 25 minutes in doctors' waiting rooms, new digital programming not only helps pass the time but also provides an opptunity to access relevant, important healthcare information.

Revamp and Regroup to Weather the Recession
Marketers need to brace for a challenging year ahead; it could be a bumpy ride. As the country rides out a recessionary economy, and pressure for proven returns on marketing expenditures increases, marketers will need to be more strategic than ever.

Announcements

AMAF Announces 2008 Berry-AMA Book Prize Winner
The American Marketing Association Foundation (AMAF) announces Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy as the recipient of the 2008 Berry-AMA Book prize for the best book in marketing.

Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions.

Inaugural Erin Anderson Award Call for Nominations
In honor of Erin Anderson, a widely respected mentor and scholar whose research made significant contributions to the marketing discipline, the Erin Anderson Award has been established. Women marketing professors who received their marketing (or related field) doctoral degree in or after the 1998 calendar year may be nominated or self-nominate for the Award.

The AMA Announces Reappointment of Ronald P. Hill as JPPM Editor

In conjunction with the American Marketing Associaiton, the editor search committee is pleased to announce the reselection of Ronald P. Hill as editor of Journal of Public Policy & Marketing. Hill will serve a three-year term, starting July 1, 2009.