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October 27, 2008, Vol. 7, No. 17
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Teen Tribes: Affiliation and Attitudes Drive Teen Shopping Patterns
As droves of teens head to the malls to do their shopping, understanding what drives their brand choices and shopping patterns is more critical than ever for today's marketers. New qualitative research examines teen affiliation with various subcultures of "tribes" and reveals insights into the attitudes and behaviors driving shopping patterns of teens today.
Transparency and Truth: The New Advertising Way
Since the Internet has gone mainstream, consumers have increasingly demanded a high level of credibility and transparency from advertising. Behavioral targeting, enhanced measurement techniques and new ad formats are all helping advertisers achieve a higher level of transparency.
B2B Marketers Missing Out on Influencing Buyers Online
It's real simple for B2B marketers who want to reach and influence purchasing decision makers--include Real Simple Syndication feeds in campaigns. Recent research indicates a large percentage of B2B companies fail to take advantage of the benefits RSS feeds offer.
Changing Consumer Lifestyles Create New American Neighborhood
As today's world of work continues to change traditional consumer lifestyles, cubicles and cafeterias are fast replacing porches and living rooms as the new American social network available to marketers. According to a newe study, consumer lifestyle changes are forcing marketers to venture outside the home.
CMOs to Turn Their Attention and Budgets to Internet Marketing
Internet marketing will represent a bigger chunk of marketing budgets next year for more than half of chief marketing officers. This is likely to result in a decline in expenditures on more traditional channels of marketing, according to recent research.
Announcements
AMAF Announces 2008 Berry-AMA Book Prize Winner
The American Marketing Association Foundation (AMAF) announces Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy as the recipient of the 2008 Berry-AMA Book prize for the best book in marketing.
Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions.
Inaugural Erin Anderson Award Call for Nominations
In honor of Erin Anderson, a widely respected mentor and scholar whose research made significant contributions to the marketing discipline, the Erin Anderson Award has been established. Women marketing professors who received their marketing (or related field) doctoral degree in or after the 1998 calendar year may be nominated or self-nominate for the Award. .
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