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April 30 , 2009, Vol. 6, No.6
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Organizations Grapple with Losing Top Talent in Recession
Companies looking to survive this recession are focusing mainly on downsizing and budget issues but this approach may be short sighted. In the process, they may risk losing top talent when the economy recovers. A recent Deloitte report, Managing Talent in a Turbulent Economy, reveals that half of senior global company executives are worried about losing top talent during the recession while 30% say they are looking to bring in more leaders program.
Marketers Target Lucrative Hispanic Market with Targeted Campaigns
With an estimated purchasing power of $926 billion and a total U.S. population of 45 million, or 15% of the nation’s total population, Hispanics are providing to be a lucrative target market today. Increasingly, marketers are finding the best way to reach Hispanics is online.
Putting the Crowd to Work: Business Take Advantage of Crowdsourcing
Can crowdsourcing replace the creativity and unique skill sets of today’s marketers? While the jury is still out on whether crowdsourcing will gain any traction once it’s no longer the next big thing, right now it’s still the new thing. That means answering questions or completing tasks posed in online networks is still a novelty. How soon social networkers will tire of responding to questions tossed to the crowd is still to be determined.
Blog Bits and Bytes from Around the Blogosphere
In this occasional column, learn the latest news from around the blogosphere. Learn about social networkers advertising preferences in online communities, the growth of vertical ad networks, the latest marketing challenges of higher-education marketers and the latest digital strategy from real estate brand Century 21.
Announcements
2009 Nonprofit Travel Grant Scholarships Call for Applications
The Nonprofit Travel Grants program rewards emerging Ph.D. scholars with an interest in nonprofit marketing by making it possible for them to attend the July 15 - 17, 2009 AMA Nonprofit Marketing Conference in Chicago, IL. The theme for the 2009 conference is "Thriving in Times of Change." As the field of nonprofit marketing becomes more specialized, these scholars will help to shape the research that influences the nonprofit marketing strategy of the future.
2009-2010 Valuing Diversity Scholarships
For the 2009-2010 academic year, several $1,000 scholarships will be granted to students currently enrolled in a Ph.D. program through funding provided by the donors to the American Marketing Association Foundation's Valuing Diversity Fund.
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