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June 30, 2008, Vol. 7, No. 12
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
News: Gas Trumps Green in Challenging Times
Tough times have shifted consumers' priorities from the environment to energy and economic issues. In a recent survey, consumers rated their Top 10 Green Brands and indicated that, overall, the environment is taking a back seat to the economy.
News: Don't Get Hung Up On Lost Calls
Consumers are becoming increasingly impatient when it comes to customer service. With call abandon rates on the rise, an effective First Contact Resolution program can help reduce lost calls, lost revenue and lost opportunities. Recent research challenges companies to take steps to better capture data to measure contact resolution effectiveness.
News: When the Going Gets Tough, The Tough Step Up Their Selling Strategies
The current economy may be sluggish, but a recession is no time for B2B companies to engage in a marketing strategy slowdown. Instead, tough times call for companies to step up their use of measurable and relationship-based strategies.
News: Consumers Remain Loyal to Fast-Food Favorites
Think a burger is a burger is a burger? Recent research indicates today’s consumers are loyal to their fast-food favorites and that their customer service experience has a direct effect on their perceptions of the brand.
Blog Bytes: Bits of News From Around the Blogosphere
In this occasional column, learn the latest news from some of today's hottest marketing blogs. Learn about teens' online purchasing habits, advice on measuring the relevance of today's social media conversations and one company's $1,000 "quit now" offer to new employees.
Column: Marketer Musings
Do you have a motto that's served you well during your career? In this new column, learn about one AMA member's motto and how he has made it work for him in the niche market he serves.
Announcements
Webcast: Stemming the Boomer Brain Drain: Do You Have a Plan in Place?
Although 20% of our nation's workforce will be retiring over the next five years, only 4% of companies have a plan for how they'll deal with this major business shift. In this webcast, learn how this impending trend will impact marketing and sales professionals.
Nominations Sought for Journal of Marketing Research Editor
The AMA is seeking candidates to fill a three-year term as editor-designate of the Journal of Marketing Research. Interested candidates must submit their applications no later than September 15, 2008.
Nominations Sought for Journal of Public Policy and Marketing Editor
The AMA is seeking applications for the editor-designate of the Journal of Public Policy and Marketing. Candidates interested in filling the three-year term must submit their applications no later than August 15, 2008.
Radio Show: Levering New Media: What's Real, What's Working and What's Coming
Today's marketers need to learn how to adapt to a whole host of new tactics to expand their brand. In this program, learn how you can successfully make the leap from Marketing 1.0 to Marketing 2.0.
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