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September 19, 2008, Vol. 7, No. 15
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Economic Uncertainty to Drive Bah Humbug Sales
Forget a Ho Ho Ho kind of holiday shopping season, this year's retailers will likely be uttering Bah Humbug as they're due to face the weakest sales in years. Faced with deep uncertainty caused by existing economic conditions, consumers are opting to keep a tight rein on their pocketbooks.
Party Animals: Fur Flies With New Political Websites
With so much chatter about putting lipstick on a pig and calling it change, it's clear today's tough political campaign is bringing out the animal in everyone. Read how one marketer is taking advantage of the current political climate.
In-Store and Out, Mobile Marketing Offers Marketers Real Opportunity
Mobile phones are fast outstripping laptops and other communications tools as the technology device of choice for today's consumers. Retailers can take advantage of SMS and MMS methods to target relevant communications to consumers.
Decreasing Shopping Cart Abandonment is No Child's Play
Shopping cart abandonment is on the rise requiring retailers and marketers to become more creative in their conversion campaigns. Understanding why consumers are abandoning their online shopping carts can mean the difference between profitability and loss for many online retailers.
Mining Marketing A-Ha Moments
Out-of-the-box marketing concepts can often lead to inspiration, creativity and innovation. Today's marketing landscape is filled with valuable "A-Ha" moments from which marketers can learn important lessons. Read how some retailers are creating memorable "A-Ha" moments.
Announcements
AMA/AMAF Hurricane Relief Fund to Assist Houston AMA Members
The recent devastation caused by Hurricane Ike has had a significant impact on many AMA/AMAF friends and members, some of whom have been displaced from their homes or businesses. In an effort to assist the greater Houston/Galvaston area AMA members affected by the storm, the AMA and the AMA Foundation have teamed up to create a Hurricane Relief Fund. You can donate to this worthy cause by visiting the AMAF website and selecting "Hurricane Relief Fund (AMA Houston)" under the Program Support menu.
Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions.
AMA Foundation Announces 2008 Parlin Marketing Research Award Recipient
The Parlin Board of Governors, as an instrument of the AMA and the AMA Foundation, is pleased to announce that Vithala R. Rao is the recipient of the 2008 Charles Coolidge Parlin Marketing Research Award. Rao has been recognized for his substantial contributions and unwavering dedication to the ongoing advancement of marketing research practice.
New Knowledge Coalition Publication Focuses on Marketing Mix
The AMA has announced the publication of Marketing Mix Decisions: New Perspectives and Practices, the first offering in its Marketing Knowledge Series developed under the leadership of the AMA's Knowledge Coalition. The publication, free to members, details practices which demonstrate advances in marketing mix resource allocation can offer valuable insights relating to marketing investments, response and financial metrics. AMA members can obtain a copy of the publication by completing the online order form.
Symposium for the Marketing of Higher Education
If you're a marketer of higher education, Chicago in November will be the place to be. Whether you're looking for insights into measurement, strategic planning, technology or execution of marketing plans, the AMA's 2008 Symposium for the Marketing of Higher Education is a not-to-be-missed event. The symposium, scheduled for November 16-19 in Chicago will include inspiring discussion, advanced learning sessions and skill-building activities.
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