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July 2008, Vol. 7, No. 13
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Multi-Screen Platforms Help Increase Advertising Value
If you want your advertising to capture consumers' attention, think multi screens. New research reveals that not all programming viewers are created equal and that the value of television advertising grows as viewers connect with marketing messages across screens.
To Blog or Not to Blog: B2B Blogging Takes a Tumble
B2B blogging is taking a tumble as an increasing number of business-to-business marketers and companies struggle to get a handle on this platform. In order to reap the marketing rewards blogging provides, B2B marketers must focus on making blog content informative, entertaining and conversational.
Costco and Macy's Rank Tops with Consumers
Costco or Sam's Club? Macy's or Dillard's? Results from a COLLOQUY consumer loyalty study indicate that a marketing strategy focused solely on price may not only face diminishing returns, but can also breed consumer disloyalty.
Marketers Score With Lead Prioritization Plan
With leads flowing from an array of online sources, it is becoming increasingly important for marketers to prioritize leads efficiently. Marketers need to develop a lead prioritization plan that is more attuned to marketing action and that comprises a set of levels for prospects and sales-ready leads.
Cultivating the Social Media/Marketing Connection
These days, social media and marketing are two sides of the same coin that's generating new business for today's forward-thinking companies. Blogger Chris Brogan offers marketers useful strategies to engage social media to improve their marketing results.
Customer 2.0: The Business Implications of Social Media
As the popularity of social media sites continues to change the way online customers interact with their peers, top companies are leveraging external-facing Web 2.0 technologies as a means of providing additional touch points for customer interaction. Aberdeen's new benchmark report addresses the business implications of social media.
Column: Marketer Musings
Have you crossed paths with an unforgettable marketing character in your career? AMA member Ron Strauss shares his career-changing connection to an advertising executive who taught him valuable lessons along the way.
Announcements
AMA Conference to Address Future of Marketing Research
The role of marketing strategy in creating competitive advantage, the use of game theory in developing marketing strategy and assessing the short- and long-term value of marketing strategy are just a few of the cutting-edge topics to be discussed at the 2008 Summer Marketing Educators' Conference August 8-11 in San Diego, CA.
The AMAF Announce First-Time Nonprofit Marketer of the Year Recipients
The AMA and the AMAF congratuate Jay Aldous of U.S. Fund for Unicef and Kyle Zimmer of First Book on being the first recipients of the Nonprofit Marketer of the Year Award. The nonprofit leaders were recognized for their leadership and achievement in the field of nonprofit marketing.
Nominations Sought for Journal of Public Policy & Marketing Editor
The AMA is seeking applications for the editor-designate of the Journal of Public Policy & Marketing. Candidates interested in filling the three-year term must submit their applications no later than August 15, 2008.
Nominations Sought for Journal of Marketing Research Editor
The AMA is seeking candidates to fill a three-year term as editor-designate of the Journal of Marketing Research. Interested candidates must submit their applications no later than September 15, 2008. |