June 5, 2008, Vol. 7, No. 11
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
News: You've Got Mail! NOT!
While many people religiously check their Blackberrys every five minutes, nearly one-fifth of all U.S. households have never used or sent an email.
News: Player Persuasion: CPG Marketers Turn To Gaming Sites
CPG marketers are increasingly turning to gaming sites to target that coveted 45+ female demographic.
News: Tracking Today's Wellness Trends
A Natural Marketing Institute survey reveals the top wellness and health trends and how they are affecting today's marketing strategies.
News: Mobile Matters: Mobile Web Services Gain Momentum
With more than 83% of U.S. households connected to mobile devices, consumer brand marketers are focusing on how to reach out to consumers the mobile way.
Announcements
Webcast: Leveraging the Value of E-Mail Marketing During a Recession
Seven in this economic climate, more dollars--not less, should be allocated to e-mail campaigns. Learn how to optimize your e-mail marketing program in this informative webcast.
Featured Event: A/R/T Forum
The AMA's Advanced Research Techniques Forum brings leading researchers together to exchange ideas and share methodologies. Don't miss this year's Forum scheduled June 15-18, 2008 in Ashville, NC.
Featured Event: Nonprofit Marketing Conference
Join nonprofit marketing colleagues for three days of interactive sessions to identity your organization's "story" and increase the power of your nonprofit's brand.
Radio Show: Author Series: Punk Marketing
Richard Laermer and Mark Simmons, authors of Punk Marketing share their insights on how marketers can put forward-thinking ideas into practice in today's consumer-controlled industry. |