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September 10, 2008
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Going Viral with Gary Busey
When you think of self-empowerment and business entrepreneurship, Oscar-winning maverick Gary Busey may not immediately come to mind. However, a recent GotVMail YouTube video campaign featuring the actor resulted in unexpected results.
Editor's Choice: Trendspotting--A Fascinating Look at What's Ahead
The death of email, fame coaches and bite-size entertainment are just a few trends that may lie ahead in the near future. In his new book on future trends, Richard Laermer dishes up some fascinating predictions.
Relevancy and Search are Key Drivers of Future Industry Growth
Relevancy and a shift to performance and effectiveness will be the key drivers of growth for the marketing industry. In this report, industry leaders offer their insights and predictions about the future growth of the industry on everything from mobile marketing and banner ads to the need for relevant search and better engagement metrics.
Blueprint for a B2B Bad Economy Cure
Faced with cash-strapped customers, consumer anxiety and Scrooge-like bankers, B2B leaders are finding it increasingly challenging to thrive. Developing a blueprint for new product development and planning for organic growth are critical to ongoing success.
Announcements
2008 Marketing Research Conference: It's Not Too Late to Register
Interested in making money and saving the world? Or learning how to manage today's millennial new hires? How about gleaning some lessons learned from this year's elections? You'll learn all that and much more when you attend this year's Marketing Research Conference September 14-17 in Boston. It's not too late toregister!!
Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions.
New Knowledge Coalition Publication Focuses on Marketing Mix
The AMA has announced the publication of Marketing Mix Decisions: New Perspectives and Practices, the first offering in its new Marketing Knowledge Series developed under the leadership of the AMA's Knowledge Coalition. The publication, free to members, details practices which demonstrate that advances in marketing mix resource allocation can offer valuable insights relating to marketing investments, response and financial metrics. |