|
October 13, 2008, Vol. 7, No. 16
Marketing Industry News & Features
Published biweekly exclusively for AMA members, this e-newsletter updates readers on the latest happenings in the marketing profession through news briefs, in-depth features, and interviews.
Economy and Globalization Help Drive Success of Virtual Events
Faced with a seriously slumping economy, increased globalization and a time-crunched workforce, many companies are turning their attention to virtual events. In an interview with Marketing Matters, Brent Arslaner, Vice President of Marketing with Unisfair addresses some innovative ways marketers are using virtual events to drive lead generation and sales.
Brands and Blogs Unite: State of the Blogosphere
While not yet a match made in heaven, an increasing number of companies are recognizing that they must partner with bloggers in order to build their brands. A recent Technorati report reveals that bloggers are making their voices known when it comes to their opinions about brand products and services.
Placing Ads in Context: Relevancy Rules
Relevancy rules when it comes to business-to-business advertising awareness and purchase intent. According to a new study by Enquiro Research, relevance plays a key factor in performance and overall effectiveness of campaigns.
Brands are Dead: Transitioning From Brands to Behavior
Brand marketers, be warned. Behavior--not brands--is what matters most in today's business environment. Author Jonathan Salem Baskin drops some bombshells about the state of the branding industry in his new book, "Branding Only Works on Cattle."
Blog Btyes and Bits from Around The Blogosphere
In this occasional column, learn the latest news from around the blogosphere. This issue features hiring plans for the direct marketing industry, the effectiveness of cause-related ads, one foundation's use of virtual worlds to foster community service and predictions for 2008 holiday sales.
Announcements
AMAF Announces 2008 Berry-AMA Book Prize Winner
The American Marketing Association Foundation (AMAF) announces Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy as the recipient of the 2008 Berry-AMA Book prize for the best book in marketing.
Learn How to Navigate the New Marketsphere at Mplanet 2009
If you want to learn how to navigate the new marketsphere, mark your calendars now to join some of the country's leading marketers at Mplanet 2009 to be held January 26-28 in Orlando. From building digital brands to connecting with new customers, Mplanet 2009 will provide marketers with fresh insights on the latest thinking and real-world solutions.
Inaugural Erin Anderson Award Call for Nominations
In honor of Erin Anderson, a widely respected mentor and scholar whose research made significant contributions to the marketing discipline, the Erin Anderson Award has been established. Women marketing professors who received their marketing (or related field) doctoral degree in or after the 1998 calendar year may be nominated or self-nominate for the Award.
AMA/AMAF Hurricane Relief Fund to Assist Houston AMA Members
The recent devastation caused by Hurricane Ike has had a significant impact on many AMA/AMAF friends and members. In an effort to assist the greater Houston/Galvaston area AMA members affected by the storm, the AMA and the AMAF have teamed up to create a Hurricane Relief Fund. You can donate to this worthy cause by visiting the AMAF website and selecting "Hurricane Relief Fund (AMA Houston)" under the Program Support menu. |