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March 2009, Vol. 6, No.1
News and Information Affecting AMA Academicians
Created exclusively for AMA academicians, this newsletter provides news and information that affect and inform this important constituency.
Features
Editor's Column
Elnora Stuart, new editor of MarketingAcademics@AMA newsletter, reports on the many exciting changes in store for the publication and encourages the feedback of the AMA's academic members.
Q&A: The Effect of the Economic Crisis on Higher Education
The current economic crisis is having an often dramatic effect on higher educaiton as well as on business. MarketingAcademics@AMA asked several marketing colleagues turned deans to weigh in on the subject.
Valarie Zeithaml Recognized as 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator
The AMA is proud to announce that Valarie Zeithaml is the recipient of the 2009 AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award. In introducing the award winner during the 2009 Winter Educators Conference, Bart Weitz describes Valarie as "a triple threat--an outstanding scholar and instructor who also makes considerable service contributions to our discipline."
Best Paper in Instructional Innovation Addresses Non-Linear Grading
Does a traditional grading system do a great disservice to today's students? Has higher education neglected validity of grading? Birgit Leisen Pollack and Bryan Lilly, both of the University of Wisconsin, Oshkosh address these issues in "Non-Linear Grading: Inventory of Practices and Test of Effects," the winner of the Best Paper in the Instructional Innovation track at the 2009 AMA Winter Marketing Educators' Conference.
AMA Conference News
Nearly 500 Academics Gather at Winter Marketing Educators' Conference
Despite the challenges many universities are facing due to today's poor economic conditions, the AMA Winter Marketing Educators' Conference attracted nearly 500 academics who gathered at the annual event to share their insights, knowledge and experiences.
SIG Special Session Focuses on How Economy is Affecting Doctoral Students
A special session of the AMA's Doctoral Student Special Interest Group held during the Winer Marketing Educators' Conference focused on how the current economic situation affects faculty and doctoral candidates.
AMA Honors Best of the Best in Academic Publishing
The AMA recognized achievement in academic publishing during its annual Awards Luncheon at the 2009 WInter Marketing Educators' Conference. Two dozen awards were presented including 2009 Best Overall Paper, 11 Track Best Papers and the Sheth Foundation/Journal of Marketing Award.
AMA Public Policy and Marketing Conference to Focus on Challenges in Consumer Protection and Competition
The causes, pressures and actions to resolve the current economic crisis provide a uniquely poignant backdrop for this year's AMA Public Policy and Marketing Conference to be held May 28-30 in Washington, DC.
2009 - 2010 Upcoming Conferences
Mark your calendars now and plan to attend some of the best academic conferences and events. View the complete list of upcoming conferences.
2009 - 2010 Upcoming Issues and Deadlines
Looking for a journal “home” for your research? Check this complete listing of upcoming issues and deadlines.
AMA Academic SIG News
Consumer Behavior SIG News
The Consumer Behavior SIG reports on a successful year's activities and plans for the coming year.
Doctoral Student SIG News
AMA's Doctoral Students SIG played an active role in the AMA Winter Marketing Educators' Conference that included a Mentors' Breakfast and special sessions on the impact of the economic crisis and research.
Marketing and Entrepreneurship SIG News
The AMA Marketing and Entrepreneurship SIG reports on the upcoming Third Annual Entrepreneurial Marketing Doctoral Colloqium.
Selling and Sales Management SIG News
The AMA's Selling and Sales Management SIG announces a Call for Applications for several upcoming awards.
Services Marketing SIG News
The Services SIG of the AMA announces plans for the 16th Annual Services Doctoral Consortium to be held in Honolulu, HA October 28-29, 2009.
Teaching and Learning SIG News
The Teaching and Learning SIG plans special joint session with Sales SIG.
AMA Academic Council
Get to Know Your AMA Academic Council
The Academic Council represents the volunteer leadership of the AMA Academic Division. The mission of the Academic Council is “to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought.” Learn more about the AMA Academic Council and its leadership.
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