July 2009, Vol. 6, No. 2

News and Information Affecting AMA Academicians
Created exclusively for AMA academicians, this newsletter provides news and information that affect and inform this important constituency.

Features

How Will the Economic Downturn Influence Marketing Theory?
In what ways will the current economic downturn influence the theory and practice of marketing?  This will be the focus of the September 2009 issue of MarketingAcademics@AMA newsletter and we are seeking your feedback and input.  Included in this feature will be responses to questions from leading marketing practitioners and academics to questions.

V. Kumar Earns 2009 Churchill Lifetime Achievement Award
The Marketing Research Special Interest Group (MRSIG) is proud to announce that V. Kumar of Georgia State University is the 2009 Churchill Award winner. The Churchill Award for lifetime achievement in the academic study of Marketing Research is given each year by the AMA Market Research Special Interest Group to an outstanding research scholar for lifetime contribution to the academic field of marketing research.

Log Onto ELMAR for Valuable Academic Marketing Resources
The AMA provides its marketing academic members with a valuable resource in the form of ELMAR--an electronic marketing community--located on the AMA website, www.marketingpower.com. This article provides an overview of the resources and features included in ELMAR which boasts more than 6,000 subscribers.

Marketing Research SIG Announces 2009 Lehmann Award Winners
The Marketing Research Special Interest Group (MRSIG) is pleased to announce that Lan Luo of the University of Southern California, with co-authors, P. K. Kannan, University of Maryland, and Brian T. Ratchford, University of Texas at Dallas, are the recipients of the 2009 Lehmann Award.  This Lehmann Award is given each year to the best dissertation-based article published in the Journal of Marketing or Journal of Marketing Research in the previous two years.

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AMA Conference News

Summer Marketing Educators' Conference to Highlight Marketing Role in Defining Sustainability Goals
Recently, there has been an explosion of research activity in organizations and government related to sustainability and green initiatives.  Much of this is a direct result of consumers recognizing the importance of changing the way that they consume products and services so as to reduce our impact on the earth. The 2009 AMA Summer Marketing Educators’ Conference will address the marketer’s role in defining sustainability goals for organizations.

AMA Journal News

JPPM Special Issue Focuses on Restricted Consumption
The spring special issue of the Journal of Public Policy & Marketing focuses on how restricted consumption can illuminate consumer behaviors under constrained conditions.  Articles in this issue, edited by Stacey Menzel Baker, cover marketing and public policy perspectives at the top of national and international policy agendas and have already received notice in international publications and by congressional leadership. The issue particularly resonates in today’s global marketplace as industry and government grapple with economic disparity and sustainable business, consumption and environmental practices.

AMA Academic SIG News

Global Marketing SIG Announces Upcoming Special Issues
From emerging markets to international market selection and segmentation, the AMA's Global Marketing SIG announced upcoming submission deadlines for papers and conferences.  Included are call for papers on the topics of emerging markets, industrial marketing, international market selection and segmentation and innovation and technology.

Consumer Behavior Seeks Officer Candidates
AMA's Consumer Behavior SIG is seeking individuals interested in becoming officers. Interested candidates should contact Linda Tuncay at ltuncay@luc.edu. The CB SIG is also co-hosting an outdoor reception during the Summer Marketing Educators' Conference on August 8 from 5-7 p.m.

AMA Foundation News

Latest News and Announcements from the AMA Foundation
In this regular column, the AMA Foundation provides news about its latest activities including the Valuing Diversity and John A. Howard award programs as well as the Nonprofit Travel Grants Program.

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