Marketing News
September 15, 2008
Table of Contents
Features
Behave
Heightened privacy concerns are leading regulators to scrutinize how consumer behavior online is tracked and translated into a for-profit marketing tool. Marketers must carefully watch their moves, else they risk deflating the industry’s business potential.
Case Study
Fitness for the Everyday Consumer
Gym equipment manufacturer Life Fitness retired its buff, bulging (and mostly unattainable) gym rat image in favor of a softer, healthier one that demonstrates how a healthy body connects to a happy life.
Departments
bullet points
core concepts
Marketers are all atwitter for Twitter
best in class
VoodooVox Inc. wants to turn call hold-time into profitable ad-time
backpage
Stuart Redsun, SVP of corporate marketing for Sony Electronics
Knowledge Base
keeping both eyes on quality
Our look at qualitative research focuses on the skills and thrills to be had at AMA’s Advanced School of Marketing Research
10 minutes with…
Patrick Gorman, CEO of Quester Corp.
white paper
A GfK loyalty expert demonstrates how qual research techniques can help lead to successful, sustainable integrated customer management
more than words
Research shows that marketers can find success in crossing cultural and emotional lines
10 minutes with…
Larry Moskowitz, vice president of Global Advertising Strategies
Viewpoint
at c-level
Michael Krauss highlights the career arc of Draftfcb’s No. 2 executive, Karen Sauder, who believes that you learn more from the journey than from arriving at your destination.
master plan
Is ROI stuff and nonsense? Don E. Schultz, a long-time champion of marketing ROI metrics, rethinks the function and applicability of the elusive measurement.