Marketing News
Features
Power Play
Seeking to solidify its spot in sports fans’ hearts, the National Hockey League has a new-and-improved product on the ice and a newly crafted, customer-centric marketing strategy in place. The NHL is attempting to build league-wide brand loyalty among its avid fan base to build scale in a cluttered U.S. sports market.
Case Study
Stop the RFP Madness.
Fletcher Martin, an Atlanta ad agency, stopped responding to RFPs and now asks potential clients to sign the check first.
Departments
bullet points
core concepts
A back-to-basics look at logos
best in class
CallMiner Inc. is listening as you sigh, scream and swear your way through the call-center phone tree
backpage
Linda Leftrict, CMO of Laureate Higher Education Group
Knowledge Base
get the party started
A new experiential marketing firm unites brands with consumers passionate for the product … and parties
10 minutes with…
C. Russell Brumfield, co-founder of Whiff Solutions
Viewpoint
social media
Forrester’s Josh Bernoff’s tour of North America took him to companies of all colors. What he found was a universal willingness to think differently about social media technologies.
branding
American car makers are sputtering in the dust left behind by imports, and Prophet’s Andrew Pierce explains why bad branding carries a lot of the blame.