Seeking to solidify its spot in sports fans’ hearts, the National Hockey League has a new-and-improved product on the ice and a newly crafted, customer-centric marketing strategy in place. The NHL is attempting to build league-wide brand loyalty among its avid fan base to build scale in a cluttered U.S. sports market.
Stop the RFP Madness.
Fletcher Martin, an Atlanta ad agency, stopped responding to RFPs and now asks potential clients to sign the check first.
A back-to-basics look at logos
best in class
CallMiner Inc. is listening as you sigh, scream and swear your way through the call-center phone tree
Linda Leftrict, CMO of Laureate Higher Education Group
get the party started
A new experiential marketing firm unites brands with consumers passionate for the product … and parties
10 minutes with…
C. Russell Brumfield, co-founder of Whiff Solutions
Forrester’s Josh Bernoff’s tour of North America took him to companies of all colors. What he found was a universal willingness to think differently about social media technologies.
American car makers are sputtering in the dust left behind by imports, and Prophet’s Andrew Pierce explains why bad branding carries a lot of the blame.