Features
The Horror! The Horror!
Welcome to your worst nightmare. These real-life marketing horror stories will leave you gasping for air. Four brave advisors from the worlds of marketing and HR face their fears and offer solutions to marketing scenarios that go bump in the night.
Forge Ahead
Marketing News has been covering the nation’s economic woes and their impact on marketing since April 2008. Staff Writer Elisabeth A. Sullivan checks in with prior sources to see how their front-line marketing outlook has changed.
Departments
Bullet Points
Core Concepts
Experts explain the top formal and informal ways to measure customer satisfaction.
Best in Class
Dos Equis’ brought us the Most Interesting Man in the World. Now it’s delivering the Most Interesting Show.
How I Did It
Donna Arbogast explains how she created a market share-gaining healthcare marketing program and how it has remained fresh for more than a decade.
Knowledge Base
Customer Satisfaction
How delivering top-notch customer service can solve your customer loyalty issues.
10 minutes with…
Sheri Bretan, TNS’ global director of brand strategy, explains that favored brands are ones that fulfill customers’ innermost needs.
Viewpoint
Social Media
Forrester Research’s Josh Bernoff explains how the recession has forever changed the marketing business, and predicts a permanent shift toward the utilization of digital and social media.
Aaker on Branding
The functional silos endemic to corporate America are stifling the success of true innovation, argues Prophet’s David Aaker. He presents several examples of companies that are managing to break them down.