Features
Marketer in Chief
President Barack Obama did a spot-on job marketing his candidacy, but how good a marketer is he at marketing his policy initiatives? Staff Writer Elisabeth A. Sullivan checked in with a slate of political marketing experts to find out if Obama gets good marks.
Dead Brands Rise Again
Faded, battered brands that slip from store shelves don’t necessarily stay gone forever. Marketing turnaround specialists explain the conditions that have to be met to revive old products and build on their brand equity.
Departments
Bullet Points
Core Concepts
How to maneuver in the emerging world of virtual conferences and events
Best in Class
Minnesota’s St. Joseph’s Hospital goes Hollywood for marketing inspiration
How I Do It
Hans van Heukelum, vice president of global marketing and brand at Aon Corp.
Knowledge Base
Quantitative Research
Decision-making data has a short life span. Learn how to keep your research data clean and usable.
10 Minutes With…
Digital analytics thoughtleader Matt Klein of Fuor Digital explains how traditional marketers can tap the benefits of the analytical advances happening in digital marketing.
Viewpoint
At C-level
Michael Krauss and innovation leader Tom Kuczmarski send a memo to President Obama advising him on how thinking and acting innovatively will help him solve the nation’s woes.
Master Plan
There are now more Internet users in China than in the United States. Don E. Schultz explains how the changing preferences of China’s user base will change integrated marketing in America.