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Mplanet 2009
The AMA’s all-industry gathering of the top minds in marketing takes place Jan. 26-28 in Orlando. Delve into the core event themes, meet the speakers and discover what sets this exciting event apart from standard marketing conference fare.
Be Brave, B-to-B Marketers
While the economy cries for help, making strategic marketing moves now can help B-to-B companies solidify their client relationships and thrive in the long term.
Departments
bullet points
core concepts
How to start a social media monitoring program for your brand
best in class
Ocean Spray unlocks the cranberry mystique for consumers around the world and reintroduces the cranberry at home
backpage
Anne Strong, director of marketing for M&A consulting firm Kaulkin Ginsberg Co.
Knowledge Base
making sense of online campaign results
Engagement mapping follows the path from first click to last so marketers can understand the true ROI of their online efforts
10 minutes with…
Jim Nail, chief marketing and strategy officer, TNS MI/Cymfony Inc.
Viewpoint
Duke’s Christine Moorman delivers results from the first outing of The CMO Survey, a project co-sponsored by the AMA.
master plan
Could research have saved the market? Don E. Schultz ponders how research could have proven its financial value by predicting the nation’s current economic crisis, if only someone had asked.
at c-level
Freshly returned from an 18-day journey through China, Michael Krauss reflects on the encroachment of the West and Western brands into the Eastern nation, and on how marketers may find value in taking their brands out of their home markets.