Features
One to One
Times are tough. Budgets are tight. Now is the time for B-to-B marketers to show what they are made of and drive business by using one-on-one marketing techniques to develop meaningful, lasting client relationships.
La Musica to Their Ears
Strike up the band! State farm’s take on Hispanic marketing tops the charts and, the company hopes, will be more than a one-hit wonder.
Departments
Bullet Points
Core Concepts
An effective Web redesign effort should be driven by your customers’ needs, not your co-workers’ wants.
Best In Class
Any way you slice it, Pizza Hut delivers fresh marketing ideas.
Back Page
Sarah Puls, VP of brand management, Illinois Tool Works Inc.
Knowledge Base
Guaranteeing Success
Money-back guarantees resurge in popularity as another way to nudge consumers to spend again.
10 minutes with...
Bernard luthi, VP of marketing at newegg.com.
Viewpoint
Social Marketing
Let’s be frank. Most marketers are stuck marketing boring products. Forrester’s Josh Bernoff offers a few suggestions on how marketers can use social media conversations to jazz them up.
Branding
Guest columnist owen Jenkins, CEO of Kadence Business Research and a former AMA chapter president, examines research findings that demonstrate how your customers feel about your brand can make a difference to your bottom line.