December
Author Series: Why She Buys, Bridget Brennan (12/30/09)
Consumer goods companies and others consistently market to an audience they don’t understand – women! So says marketing guru Bridget Brennan in her fascinating new book, Why She Buys: The New Strategy for Reaching The World’s Most Powerful Consumers. Here Brennan discusses her book and the state of the world's most powerful consumers.
The Marketing Year in Review (12/07/09)
Marketing News managing editor Allison Enright, along with MN writers Elisabeth Sullivan and Piet Levy, sit down with Marketing News Editorial Director John Frank to review some of the most memorable marketing moments and lessons marketers have learned in 2009.
November
Bouncing Back from a Job Loss (11/30/09)
Consultant Jenny Schade, President of JRS Consulting, discusses how to recover from a job loss and how to begin your next job search.
Back to School: Marketing Higher Education to a Global Audience (11/19/09)
Christine Ferrell leads the marketing for the portfolio of M.B.A. programs offered at the University of North Carolina at Chapel Hill’s Kenan-Flagler School of Business. In this podcast, she delves into the challenges of marketing the OneMBA program, which has marketers from four other universities, located in Hong Kong, the Netherlands, Mexico and Brazil, working together to coordinate and market the program to globally minded students.
B-to-B-to-C: Marketing Ingredient Brands to End-Users (11/19/09)
If your secret sauce tastes so good, why keep it a secret? Marketing leaders at Microban and Texas Instruments discuss the benefits that come with marketing their B-to-B brands to consumers.
Dead Brands Rise Again: The Why and Hows of Brand Resurrection (11/19/09)
A dead brand doesn’t have to stay dead forever. But under what conditions should a marketer propose resurrecting a brand, and how can they keep them alive? Mark Thomann, CEO of acquisition and turnaround specialist River West Brands, offers insight from his own experiences.
October
The Horror! The Horror! – Surviving Your Worst Workplace Nightmares (10/26/09)
Gary Slack and Deborah Wahl Meyer, Chairman of Slack Barshinger & Partners Inc. and CMO for Pulte Homes Inc. respectively, offer tips for how you can best handle horrific situations at your office. Take a listen – if you dare!
August
David Aaker on What Every CMO Needs to Succeed (08/25/09)
World-renowned branding expert David Aaker joins the AMA’s Marketing News as a columnist and explains to listeners what the pitfalls and dangers of operating in a silo environment are, highlighting the key takeaways from his 2008 best-selling book, Spanning Silos.
Different Drums: Meeting the Challenges of Marketing to the Youth Segment (08/19/09)
Brenda Hurley, senior vice president of C&R Research and one of its thought leaders, discusses the insights the firm has gained about children in first through 12th grades with its new YouthBeat syndicated report, and how marketers can use them gain a competitive advantage and a relationship that will endure over time.
July
Marketing News Presents: The Unmarketables – The Challenges for Restaurant
Marketing Today (07/27/09)
The economy is making marketing a challenge for practically everyone, but for marketers in some industries, the challenges seem practically impossible. This edition of our podcast series takes a closer look at the challenges restaurant marketers are facing and what they’re doing about them, featuring insights from a food industry consultant at Technomic and a leading marketer at Denny’s.
Author Series: Exploring the Hidden Forces that Shape Consumers’ Decisions (07/10/09)
Dan Ariely, author of Predictably Irrational:The Hidden Forces That Shape Our Decisions, discusses the irrational influences of pricing on product perception and consumer choice.
June
Highlights from Honomichl: Top-line Trends in the Market Research Industry (06/22/09)
Tod Johnson, chairman and CEO of The NPD Group, comments on the trends and findings of Marketing News’ annual Honomichl Top 50 Report of U.S. Research Firms, which appears in print in the June 30 issue. The NPD Group is a fixture in the Top 50, and Johnson, who has led NPD for more than 30 years, is considered a leading thinker in the industry.
Author Series: Winning Business Lessons of the Obama Campaign (06/02/09)
The unlikely election of Barack Obama as President of the United States didn’t just make history; it teaches lessons that every executive can apply to succeed in business against all odds. Barry Libert, co-author of the book Barack Inc., discusses those lessons with Marketing News Editorial Director John Frank.
The Renaissance Marketer: Transforming Your Career into a Work of Art (06/01/09)
Marketing leaders Eduardo Conrado and Jim Trebilcock, of Motorola and Dr. Pepper Snapple Group respectively, discuss the concept of the Renaissance marketer and offer tips for how to become an accomplished and versatile leader.
Podcasts for 2010