Features
More for the Money
Tough economic times have forced marketers to make sure every research dollar counts. Staff Writer Elisabeth A. Sullivan spoke with
leading buyers of market research services to find out what they want most from their research suppliers.
The Honomichl Top 50 Report of U.S. Marketing Research Firms
Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating marketing
research firms operating in the United States. This year’s Honomichl Report includes extensive charts describing historical industry trends and “Up Next” insights from industry leaders.
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Bullet Points
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Q&A with No. 2-ranked Kantar Group CEO Eric Salama.