Features
The Renaissance Marketer
Today’s top marketers have a lot in common with history’s Renaissance men. Well-versed in multiple facets of marketing, their areas of interest span traditional and digital frameworks, and they fully recognize the importance of having talented teams. Read how four leading marketers gained the breadth of experience needed to ascend to the top of their organizations.
Targeting to the Extreme
Seen by many as an ROI booster, hypertargeted marketing tactics are gaining great attention, but beware of the pitfalls and the expense. Perceived returns are not always as they appear.
Departments
Bullet Points
Core Concepts
Emotional marketing packs a punch.
Best in Class
Back Page
Bill Wynne, vice president of marketing at Con-way Freight.
Knowledge base
Nonprofit Marketing
The AMA’s 2009 Nonprofit Marketing Conference will teach marketers how to thrive in times of change.
10 minutes with…
Jay Aldous, chief marketing and communications officer of the U.S.
Fund for UNICEF.
Search Engine Marketing & Optimization
Learn how to transfer your SEM and SEO successes to mobile platforms.
10 minutes with…
Ted Shergalis, founder and chief strategy officer of [x+1] Inc.
Viewpoint
Social Media
Forrester Research’s Josh Bernoff demonstrates how some of today’s top marketers are constantly engaging online fans and, by doing so, turning them into ongoing brand assets.
Branding
Guest columnist John Greenleaf, CMO of FT Search, explains how the Financial Times is capitalizing on its brand equity, and stretching beyond traditional media and revenue models.