Features
EXCLUSIVE 2009 Honomichl Global Top 25 Report
Global revenues of the lead 25 firms topped $18.9 billion, but real growth limped to just 0.6% as research firms tried to stay ahead of the deflating economy. In this 14TH installment of the Top 25 Report, Jack Honomichl delves into the business activities of the cited firms and ruminates on the global research outlook.
International Marketing Spotlight
10 minutes with…
Nigel Hollis, EVP and chief global analyst at Millward Brown and author of The Global Brand.
Best In Class
Porter Airlines' Brand Gives New Meaning to Flying in Style.
Live Like Locals
Make your search for on-the-ground help in foreign markets easier with these tips.
Departments
Bullet Points
Core Concepts
All good things must come to an end. Learn how to dismantle a brand whose time has come.
Back Page
All good things must come to an end. Learn how to dismantle a brand whose time has come.
Viewpoint
Social Media
Forrester’s Josh Berno explains how to optimize and integrate mobile into your marketing plans in a way that satisfies customers and meets business objectives.
Aaker on Branding
David Aaker makes his Marketing News column debut and tackles how aggressive marketing in a recession makes sense. Aaker is a prolifi c author on marketing topics and is vice chairman of marketing consultancy Prophet.