Features
Under Construction
Marketing leaders explain how to create a sturdy organizational
structure and how to remodel an existing structure successfully.
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Inspire
Overcoming Organizational Barriers
Meeting of the Minds Webcast Series: “What’s good?” The Role of
Benchmarks in Evaluating Performance
Career Advice From Aquent
The Tao of Mobile Marketing
In an East meets West showdown, Western marketers get schooled on
how to create and execute consumer-friendly integrated mobile marketing campaigns by those who have been experimenting with the medium since day one.
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Don’t Screw Up Your Mobile Marketing Opportunity
Hold the Line
On the Map
Mobile Marketing How-To: A Starter Guide for the Novice
Txt and Learn
Marketers aren’t the only ones testing the capabilities of mobile—clever researchers around the world are finding ways to use it to source data that otherwise might be nearly impossible to get.
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Mobile Ads Reach Out but Touch Whom?
Kenya Hear Me Now?
A Mobile Marketing Approach to Closed-Loop Communications
Departments
The Buzz
AMA Exclusive: Members’-only research results on U.S. mobile use.
Core Concepts
Set your sites on mobile with these simple tips to make your Web page more mobile-friendly.
Problem Solved
A United Way chapter got creative with video, slashed its marketing investment and reaped big rewards.
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Five Email Sins to Avoid
10 minutes with…
Ged Parton, CEO of global practices and capabilities at Synovate, explains why local market knowledge is critical to a successful multinational research project.
Related MarketingPower Extras:
Live Like Locals
10 Minutes With Nigel Hollis
Small Budgets, Big World
How I Did It
Margot Chapman, a serial entrepreneur that turns ideas into action, explains how her knack at marketing her ideas has led to a successful career.
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More top marketers explain the strategy behind their success
Alan Warms, entrepreneur and founder of Appolicous Inc.
Natalie Hornsby, marketer of the holiday “it” gift, Zhu Zhu Pets
Greg Stucky, chief research officer of Insights Now Inc.
AMA community meetup
Check out the AMA’s latest lineup of conferences and events and learn how you can join the action
Related MarketingPower Extras:
Upcoming AMA Events
Viewpoints
At C-level
Dan Michelson, CMO of Allscripts, tells Michael Krauss what it is like to be marketing a product in an industry with nearly unlimited potential for growth.
Related MarketingPower Extras:
Michael Krauss’ archive of At C-Level columns
Master Plan
How can a manager manage in an era where information is free for the taking? Don E. Schultz consulted countless tomes seeking a new source of management inspiration, but instead found one in his own backyard.
Related MarketingPower Extras:
Don E. Schultz’s archive of Master Plan columns