Features:
A Day With…
Staff Writer Piet Levy spent a day shadowing Jack Jefferson, marketing communications manager of Market Probe Inc., to learn about how he overcomes the challenges of remotely marketing research for a global company. Market Probe is No. 39 on the Honomichl Top 50 this year.
Web-only Extra: Jack Jefferson discusses past, present and future marketing challenges at Market Probe
Editor’s Picks:
A Day With Motorola’s Eduardo Conrado
Market Thyself
Join the AMA’s Marketing Research Special Interest Group
Marketing News’ Research Roundtable
MN rounded up a trio of corporate-side market researchers from Sam’s Club, Condé Nast and Scientific Games to get their take on what the recession has done for the validity of historical data, their preferred partner relationships and where research is headed in the next five years.
Web-only Extra: More researchers explain their top challenges
Transcript of Marketing News' Research Roundtable.
Editor’s Picks:
The Future Role of Marketing in the Organization
Get More From Advertising Tracking Research
Marketing Research Magazine
Exclusive
The Honomichl Top 50 Report of U.S. Marketing Research Firms
Research industry veterans Jack Honomichl and Laurence N. Gold deliver their annual report on the top 50 revenue-generating marketing research firms operating in the United States. This year’s Honomichl Report includes extensive charts describing historical industry trends and insights from industry leaders.
State of the Industry Report by Jack Honomichl
Honomichl Top 50 Rankings Chart
Top 50 Profiles
Q&A with No. 5-ranked SymphonyIRI Group CEO John G. Freeland
Web-only Extra: Symphony IRI's John G. Freeland Details his Hiring Plans
Editor’s Picks:
Q&A with Kantar Group CEO Eric Salama
The Honomichl Top 50 Report, 2009
AMA Access Marketing Researchers Monthly Newsletter
Departments
The Buzz
AMA community meetup
Editor’s Pick:
Upcoming Events Calendar
AMA-Barnes & Noble Bookstore