Features
Touching That Dial
TV is still the king of mass media, but with the proliferation of network and cable programming fragmenting the market, and air time’s high cost and its impact difficult to measure, is a TV investment still worthwhile? MN checked in with agency heads, consultants and brand marketers to find out.
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Buzz Happens
Remote Possibilities
Twelve Kinds of TV Ads
AMA Podcast: Dockers’ and Audi’s Super Bowl Game Plans
The New Endurance Test
Learn how four AMA members at different career stages dealt with a rough job market.
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Career Management Tools and Resources
A Day With…
Ever wonder what a day in the life of a Fortune 500 CMO is like? Staff Writer Piet Levy shadowed Motorola’s affable leader Eduardo Conrado for a day to find out.
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The Renaissance Marketer
AMA Podcast: The Renaissance Marketer: Transforming Your Career Into a Work of Art
AMA Podcast: David Aaker on What Every CMO Needs to Succeed
The Chief Marketing Officer Journal: Volume 1
Online Advertising and the Measurement Conundrum
Carat’s Mike Hess and Theresa LaMontagne argue that online ad measurement techniques need to grow up and be measured holistically with offline measures.
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Forging a Credibility Chain to Re-establish Trust in Advertising Measurement
AMA Podcast: Online Metrics Demystified
AMA Webcast: Marketing Mix Models
Departments
The Buzz
Core Concepts
“Quick and Dirty Tips” on writing well
Problem Solved
Forget the chicken soup! Here’s how the Centers for Disease Control battled the flu using social media.
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Marketing News’ Digital Dozen Details Top Web Marketing Efforts
How I Do It
Newell Rubbermaid’s newly named CMO Ted Woehrle answers our ROI questions.
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More top marketers explain how they do what they do!
Stephen Dull, VP of strategy, VF Corp.
Lisa Arthur, CMO, Aprimo Inc.
Hans van Heukelum, VP of global marketing and brand, Aon Corp.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events and learn how you can join the action.
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Upcoming AMA events
Viewpoints
Social Media
Walls are built to keep people either in or out, and Forrester Research’s Josh Bernoff doesn’t like the look of the barriers being built online by social networks like Facebook.
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Josh Bernoff’s archive of social media columns
Aaker on Branding
Prophet’s David Aaker lays out a step-by-step process that you can apply to give direction to your brand and improve your brand identity.
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David Aaker’s archive of columns on branding