FEATURES
How to Reach the New Consumer
Price, value and word of mouth are marketers’ currencies in their quest to reach the new consumer. Learn how companies that know how to mint these messages are winning over consumers in an apathetic economy.
A Group Effort
Marketers are learning how to innovate by tapping into the global marketplace’s collective brainpower with crowdsourcing—and saving money and time to boot.
Surviving in 2010
Research’s Change of Focus Market researchers must amp up their systems and surpass business demands to prove their worth in a budget-minded economy.
DEPARTMENTS
The Buzz
Core Concepts
Mark Ritson explains how fighter brands can pack a punch.
Problem Solved
Fairmont Hotels and BMW partner to profit
10 minutes with…
Gregory A. Reid, EVP and CMO of YRC Worldwide Inc., offers solutions to the disconnects often found between executives and researchers.
AMA Community Meetup
Check out the AMA’s latest lineup of conferences and events and learn how you can join the action.
How I Do It
Lisa Arthur, CMO of Aprimo Inc., explains why her role as head marketer at a marketing services company is unlike any other.
VIEWPOINTS
At C-level
Michael Krauss stages a hypothetical conversation about the purpose of business between economist Milton Friedman and “conscious corporation” pundit Greg Welch.
Master Plan
Don E. Schultz weaves a rope with which marketers can either hang themselves or pull themselves back from the brink of obscurity.